Award-Winning Innovation: IQOS ILUMA i Named UK Product of the Year 2026

We’re thrilled to announce that IQOS ILUMA i has been awarded the prestigious UK Product of the Year 2026 in the Heated Tobacco category. This esteemed recognition isn’t just an industry accolade—it’s a consumer verdict. With the award based on the largest survey of product innovation in the UK, conducted by Kantar and voted for by a panel of 8,000 UK consumers, it’s clear: adult smokers are choosing IQOS as a better alternative to cigarettes.

What Makes IQOS ILUMA i a Winner?

The Product of the Year award celebrates meaningful innovation that improves consumers’ lives. The IQOS ILUMA i was recognised for its revolutionary design and user-centric technology, offering a more intuitive, and superior experience for adults looking to move away from cigarettes.

Here’s why the IQOS ILUMA i stands out:

  • No Cleaning, No Mess: Featuring our groundbreaking SMART CORE INDUCTION SYSTEM™, the ILUMA i heats tobacco without blades. This means no cleaning, no tobacco residue, and consistently great taste from the first to the last use.
  • Consistent & Satisfying Experience: Enjoy the real taste of tobacco, session after session, without the smoke, ash, or lingering smell associated with cigarettes.
  • Elegant & Simple Design: Engineered for simplicity, the ILUMA i is sleek, pocketable, and ready to use with just a single button.

This award reinforces our commitment to creating well-designed, innovative products for the millions of adults in the UK who would otherwise continue to smoke.

Experience Award-Winning Innovation for Just £10

Ready to see what 8,000 consumers voted the best? We’re making it easier than ever to switch.

Try the award-winning IQOS ILUMA i for only £10 with our trial offer.

Explore the Full IQOS ILUMA Range

The IQOS ILUMA i is part of our complete IQOS ILUMA device range, each device featuring blade-free induction heating technology. Browse the full IQOS ILUMA range and find your perfect match.

This product is not risk-free and provides nicotine, which is addictive.  Only for use by adults who would otherwise smoke or use nicotine products.

Our smoke-free products are not alternatives to quitting and are not designed as nicotine cessation aids. Underage individuals should not use tobacco or nicotine in any form.