Stop Smoking Cigarettes and Switch to Smoke-Free Alternatives

​​​​​Stopping smoking cigarettes is one of the most important steps an adult smoker can take. However, some adult smokers may not be ready to take this step. While the best decision any adult smoker can make is to quit tobacco and nicotine use entirely, switching to what is known as a smoke-free alternative is an option. For many adult smokers who would otherwise continue smoking cigarettes and are considering switching to a less harmful, yet satisfying smoke-free alternative are a number of options available. 

​​​​​By exploring and learning more about the smoke-free category - from heated tobacco products and vapes to nicotine pouches - an adult user can gather information, make informed decisions about which smoke-free alternative is right for them, and begin their smoke-free journey.​​

Smoke-Free: What Are Smoking Alternatives?

​​​With quite a few options available, adult smokers can undertake their own research by reviewing the different types of smoke-free products available in shops or online. Here are some of them:

  • Vapes (or e-cigarettes) 

  • Heated tobacco products

  • Nicotine pouches 

​​​​​​​​​​​It is useful to know that these alternatives to smoking don’t work in the same way that cigarettes do.  ​​​​​​​​​​

The risks of smoking cigarettes are widely known; the act of burning tobacco involves combustion, which releases thousands of harmful chemicals, including 93 known toxicants listed by the U.S. FDA. It is the presence of and exposure to these chemicals that plays a role in the development of smoking-related diseases. By switching to a smoke-free alternative to cigarettes that does not utilise combustion, an adult consumer avoids the harmful aspect of burning and experiences a reduction in the number of harmful chemicals.

So what are the differences in the types of smoke-free products, and how can you find the right smoke-free alternative for your preferences? Some smoke-free devices, such as vapes and many heated tobacco products, may offer a similar ritual to smoking a cigarette. Comparatively, other products in the category, like nicotine pouches, provide adult ​​​​consumers with an alternate nicotine experience that does not compare to smoking cigarettes in the same way. While one adult smoker might prefer a smoke-free product that helps replicate the rituals associated with smoking a cigarette, another might consider switching to an alternative to smoking cigarettes that offers a completely new experience. The variety of smoke-free options available means there are choices for every adult smoker. When deciding which smoke-free alternative is right for you, an important factor to consider is personal preference - and the type of experience that best meets your lifestyle.

It is important to understand that​​​​​​​​​​ heated tobacco products and nicotine pouches are not risk-free and contain nicotine, which is a highly addictive substance. Vape e-liquid often contains nicotine, too.

Vapes (Or E-Cigarette, or E-Vapour) Devices

​​​One of the most popular alternatives to smoking cigarettes is vapes - also known as e-cigarettes. ​​​​These non-tobacco smoking alternatives utilise an e-liquid - typically containing nicotine, propylene glycol and/or vegetable glycerine – that produces a vapour when heated. There are many types of vapes available - from disposable and tank devices to mods.

Heated Tobacco 

For an adult smoker who is not ready to quit cigarettes, t​​here are products that use heat not burn technologies to heat tobacco without burning it. Eliminating combustion significantly reduces the amount of harmful chemicals an adult smoker is exposed to, which might be an important factor in an adult smoker‘s decision to switch.

Nicotine Pouches 

​​​A nicotine pouch is a small, packaged product that contains nicotine. Pouches are smoke-free, vapour-free, and they do not typically contain tobacco. ​​​​Pouches are typically made from substances such as natural plant-based fibres, a gum base, and flavourings. The pouch is consumed orally, and should be placed between the gum and upper lip to deliver nicotine. It should be disposed of responsibly after use.  

IQOS Smoke-Free Alternatives


Our ergonomically designed all-in-one pocket-sized disposable vape VEEBA, requires no charging, no cleaning, and no refilling. These single-use e-cigarettes are battery-powered devices that vapourise a nicotine-containing liquid to create an inhalable aerosol. VEEBA is a disposable vape that adult smokers may want to consider. Discover the range of VEEBA products, a smoke-free alternative to continued smoking. VEEBA is pocket size, which may be useful for some adult consumers. Furthermore, each VEEBA lasts up to 500 puffs.* As for the consumable, VEEBA uses high quality liquids, together with a pre-charged certified battery.

It is important to note that VEEBA is not an alternative to quitting and is not designed as a cessation aid. VEEBA is a less harmful alternative for adult smokers than continued smoking. However, these products are not risk free and provide nicotine, which is addictive.

*Based on the battery capacity of a newly manufactured device and a puff duration of 1 second. May vary depending on individual usage patterns.


IQOS, the heated tobacco product, also known as a heat-not-burn product, heats the tobacco to release a nicotine-containing tobacco aerosol but without burning the tobacco. Cigarettes expose others to smoke – IQOS doesn't. IQOS doesn’t produce smoke or second-hand smoke. It produces a tobacco vapour that contains significantly less harmful chemicals*, resulting in less impact on the air around you and others compared to cigarette smoke. Furthermore, IQOS emits 95% less harmful chemicals compared to cigarettes.** It also provides real tobacco taste and satisfaction. Discover the IQOS ORIGINALS DUO, and choose from four vibrant colours.

It is important to note that IQOS smoke-free products are not alternatives to quitting and are not designed as cessation aids.

IMPORTANT INFORMATION: IQOS  is not risk-free for you or others around you.

*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.

** ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on

Adult smokers who are not ready to stop smoking cigarettes, but are interested in switching, can find more information about IQOS products and learn about the switching journey by visiting the discovery page

Shop IQOS ILUMA with free next day delivery.

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Shop IQOS ILUMA with free next day delivery.

For orders placed before 8pm.

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Learn about heated tobacco

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