IQOS – What is heated tobacco?


Heated tobacco is a real alternative to cigarettes. Tobacco is heated, not burnt, so you get real tobacco taste and satisfaction.

IQOS is an advanced smoke-free alternative that provides you with real tobacco taste and satisfaction and 95% less harmful chemicals*, compared to cigarettes. Spend less when you switch exclusively to IQOS***.

Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level.

 

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. 

*“95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.

Discover the benefits.

If you're looking for a less harmful alternative to cigarettes but with real tobacco taste, see the benefits of switching to heated tobacco products today.

Real tobacco taste.
Cigarette filter with brown combustion stains compared to IQOS TEREA stick in an IQOS ILUMA holder with no equivalent stain.
Lit cigarette end compared to IQOS TEREA stick in IQOS ILUMA  holder.

Discover all benefits

 

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information here

 

Discover the IQOS ILUMA range

Compare the IQOS ILUMA range to see which device is right for you.

An IQOS ILUMA ONE.

NEW

IQOS ILUMA ONE

Affordable, all-in-one.

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A Moss Green IQOS ILUMA.

NEW

IQOS ILUMA

IQOS
ILUMA

The icon, upgraded.

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A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.

NEW

IQOS ILUMA PRIME

Advanced, inside-out.

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Compare the range

IQOS ILUMA™ Heated Tobacco Devices are designed to be used only with TEREA™ sticks. More information on iqos.com. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

A man holding an IQOS device fist bumps his friend; a smiling woman looks on.

Heated tobacco: A better choice compared to cigarettes. 

IQOS emits on average 95% less harmful chemicals compared to cigarettes.* Making our heated tobacco products a better choice than continued smoking.

Discover the benefits of heated tobacco

 

A couple embracing, the man holding a Jade Green IQOS ILUMA PRIME.

Real tobacco taste.

Unlike vape products, IQOS ILUMA heated tobacco devices don’t use liquid. Instead, IQOS ILUMA heats tobacco to offer a satisfying taste experience without smoke.

Discover IQOS ILUMA

A bearded man using an Obsidian Black IQOS ILUMA PRIME device.

More affordable

By switching to heated tobacco with IQOS, you can save up to £3,000 a year***.

Buy IQOS ILUMA devices

 

    

Heated tobacco: A better choice compared to cigarettes. 

IQOS emits on average 95% less harmful chemicals compared to cigarettes.* Making our heated tobacco products a better choice than continued smoking.

Discover the benefits of heated tobacco

 

Real tobacco taste.

Unlike vape products, IQOS ILUMA heated tobacco devices don’t use liquid. Instead, IQOS ILUMA heats tobacco to offer a satisfying taste experience without smoke.

Discover IQOS ILUMA

More affordable

By switching to heated tobacco with IQOS, you can save up to £3,000 a year***.

Buy IQOS ILUMA devices

 

    

A man holding an IQOS device fist bumps his friend; a smiling woman looks on.
A couple embracing, the man holding a Jade Green IQOS ILUMA PRIME.
A bearded man using an Obsidian Black IQOS ILUMA PRIME device.

Our heating technology

Explore the science and technology behind our range of IQOS ILUMA devices.

IQOS ILUMA on yellow background

IQOS ILUMA SMARTCORE INDUCTION SYSTEM™

Buy now    Discover more

Still unsure?
Try for £10

Try IQOS ILUMA for 14 days with no commitment in the comfort of your home.

Try now

IQOS ILUMA accessories

 

More to discover

Care you can count on,
privileges to inspire you.

 

More to discover

Care you can count on,
privileges to inspire you.

Shop now. Pay later.

Buy your heated tobacco device now and pay later with Klarna.

Get support

Care you can count on.

Refer a smoker friend

Get rewarded, just share your referral code and give your friend more than 30% off their first ILUMA One or ILUMA order.

***Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA ONE Starter Kit (RRP is £39) or IQOS ILUMA (RRP is £69), and then consuming one pack of TEREA daily (£6 RRP). Assumes smokers exclusively use IQOS ILUMA. Savings will vary depending on IQOS ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal