Hands holding IQOS Originals Duo heated tobacco holder and pocket charger in turquoise color.

What is heated tobacco?

Our heated tobacco products combine an electronic device, IQOS, with specially designed tobacco sticks called HEETS. The device heats the tobacco sticks, to deliver a real tobacco taste and cigarette-like satisfaction.*

*Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under conditions (ambulatory).

Discover the benefits.

Whether you're looking for satisfaction, savings or a less harmful alternative to smoking, see the benefits of switching.

Real satisfaction.

IQOS Originals Duo holder with heat stick, next to a stack of cigarettes.

Less cost.

IQOS Originals Duo holder with heat stick, next to a cigarette pack.

No tar.

IQOS Originals Duo holder with heat stick, next to a cigarette.
IQOS Originals Duo holder next to HEETS tobacco sticks available in different flavours

What are HEETS?

HEETS are specially designed real tobacco sticks that are heated by your IQOS device rather than being burned like cigarettes - with no smoke, no ash and less smell. 

Learn more Buy HEETS

New IQOS ORIGINALS DUO

The iconic two-piece format has now evolved to provide more choice with new, vibrant colours.

Buy for £39

IQOS Originals Duo heated tobacco device in 4 vibrant colors: turquoise, red, silver and black.

Choose better.

No smoke. No ash.

Unlike cigarettes, IQOS Origianls DUO doesn’t  burn tobacco and therefore produces no smoke or ash..

Unlike cigarettes, IQOS Origianls DUO doesn’t  burn tobacco and therefore produces no smoke or ash.

Discover more

Discover more

Hands holding IQOS Originals Duo heated tobacco holder and pocket charger in turquoise color.

Less smell.

IQOS Originals DUO produces less smell than cigarettes and is less likely to bother people around you.*

IQOS Originals DUO produces less smell than cigarettes and is less likely to bother people around you.*

Buy now

Hand holding IQOS Originals Duo holder in red color.

*Market research studies conducted in a number of countries with Iegal age nicotine users that either currently smoke cigarettes or smoked cigarettes in the past. 

Switch to IQOS now.

The majority of smokers who switch to IQOS completely quit cigarettes.**

The majority of smokers who switch to IQOS completely quit cigarettes.**

Try for £10

Red IQOS Originals Duo heated tobacco device with HEETS stick and case.

**PMI Financials or estimates, IQOS user panels and PMI Market Research

Try before you buy.

Find out if IQOS is right for you.
Try IQOS in the comfort of your own home.

Try for £10

IQOS device with 4 packs of HEETS
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Six Key Differences between Burning Tobacco and Heating Tobacco

IQOS heats tobacco just enough to release a flavourful nicotine-containing tobacco vapour but without burning the tobacco. But that’s not the only difference between heating tobacco and burning tobacco.

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Heated Tobacco vs Vaping: Which is Right for You?

For those looking for better alternatives to continued smoking, there are a variety of choices available in the UK - two of these being vaping and heated tobacco products. Find out more about the differences between these.

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Six Key Differences between Burning Tobacco and Heating Tobacco

IQOS heats tobacco just enough to release a flavourful nicotine-containing tobacco vapour but without burning the tobacco. But that’s not the only difference between heating tobacco and burning tobacco.

By Gavin Balson

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The Cost of Cigarettes vs Vaping vs Heated Tobacco

For those looking for better alternatives to continued smoking, there are a variety of choices available in the UK - two of these being vaping and heated tobacco products. Find out more about the differences between these.

By Elina Panayotova

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Heated Tobacco vs Vaping: Which is Right for You?

For those looking for better alternatives to continued smoking, there are a variety of choices available in the UK - two of these being vaping and heated tobacco products. Find out more about the differences between these.

By Samuel Lawrence