What is heated tobacco?

Our heated tobacco products combine an electronic device, IQOS, with specially designed tobacco sticks called HEETS. The device heats the tobacco sticks, to deliver a real tobacco taste and cigarette-like satisfaction.*

*Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under conditions (ambulatory).

Say hello to HEETS.

HEETS are exclusively used with IQOS. Each pack of HEETS contains 20 tobacco sticks at £5 per pack.

One HEETS stick offers a duration similar to the one from cigarettes.

Discover HEETS

Find your favourite

Choose from a selection of ten variants ranging from smooth or full-bodied classic tobacco through to a choice of menthol blends.

HEETS Amber

HEETS Amber offers a rounded, toasted tobacco blend with light woody and nutty aroma notes.

HEETS Amber

Explore the HEETS range

HEETS Green

HEETS Green offers a lightly toasted tobacco blend providing a balanced menthol cooling sensation enriched by green minty aroma notes.

HEETS Green

Explore the HEETS range

HEETS Blue

HEETS Blue offers a mellow tobacco blend providing a deep menthol cooling sensation and peppermint aroma notes.

HEETS Blue

Explore the HEETS range

HEETS Sienna Caps

HEETS Sienna Caps offers a rounded, toasted tobacco blend of Sienna Selection, which in a click delivers a cooling menthol sensation with notes of zesty mint.

HEETS Sienna Caps

Explore the HEETS range

HEETS Russet

HEETS Russet offers a rich toasted tobacco blend with malty aromas and bold taste.

HEETS Russet

Explore the HEETS range

HEETS Sienna

HEETS Sienna offers a rounded, toasted tobacco blend with woody and light tea aroma notes.

HEETS Sienna

Explore the HEETS range

HEETS Teak

HEETS Teak offers a rounded, toasted blend with nutty aromas.

HEETS Teak

Explore the HEETS range

HEETS Turquoise

HEETS Turquoise offers a lightly toasted tobacco blend providing a crisp menthol cooling sensation and zesty aroma notes.

HEETS Turquoise

Explore the HEETS range

HEETS Yellow

HEETS Yellow offers a mellow tobacco blend with zesty aroma notes.

HEETS Yellow

Explore the HEETS range

HEETS Mauve

HEETS Mauve offers a crisp menthol tobacco blend with dark forest fruits.

HEETS Mauve

Explore the HEETS range

Try before you buy.

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Articles you may be interested in

SMOKING ALTERNATIVES

Six Key Differences between Burning Tobacco and Heating Tobacco

IQOS heats tobacco just enough to release a flavourful nicotine-containing tobacco vapour but without burning the tobacco. But that’s not the only difference between heating tobacco and burning tobacco.

By Gavin Balson

SMOKING ALTERNATIVES

Heated Tobacco vs Vaping: Which is Right for You?

For those looking for better alternatives to continued smoking, there are a variety of choices available in the UK - two of these being vaping and heated tobacco products. Find out more about the differences between these.

By Samuel Lawrence

SMOKING ALTERNATIVES

The Cost of Cigarettes vs Vaping vs Heated Tobacco

For those looking for better alternatives to continued smoking, there are a variety of choices available in the UK - two of these being vaping and heated tobacco products. Find out more about the differences between these.

By Elina Panayotova

SMOKING ALTERNATIVES

Six Key Differences between Burning Tobacco and Heating Tobacco

IQOS heats tobacco just enough to release a flavourful nicotine-containing tobacco vapour but without burning the tobacco. But that’s not the only difference between heating tobacco and burning tobacco.

By Gavin Balson

SMOKING ALTERNATIVES

The Cost of Cigarettes vs Vaping vs Heated Tobacco

For those looking for better alternatives to continued smoking, there are a variety of choices available in the UK - two of these being vaping and heated tobacco products. Find out more about the differences between these.

By Elina Panayotova

SMOKING ALTERNATIVES

Heated Tobacco vs Vaping: Which is Right for You?

For those looking for better alternatives to continued smoking, there are a variety of choices available in the UK - two of these being vaping and heated tobacco products. Find out more about the differences between these.

By Samuel Lawrence