What is
heated tobacco?
Heated tobacco is an alternative to smoking. It's real tobacco, just heated instead of burnt. That's why heated tobacco doesn't produce smoke, cigarette smoke smell or ash. Instead it delivers a real tobacco taste experience.
How does IQOS heated tobacco work?
IQOS heated tobacco devices use advanced technology to heat specially designed tobacco sticks at a lower temperature than cigarettes, avoiding combustion. Since the tobacco doesn’t burn, IQOS emits 95% less harmful chemicals* than cigarettes.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information Section.
Explore the IQOS ILUMA i range.
IQOS ILUMA ONE
Pebble Beige
All-in-one and pocket-sized
for convenience on the go.
A better alternative
to continued smoking.
Curious?
Unlock the benefits of IQOS heated tobacco
Real tobacco taste
By heating the tobacco, instead of burning it like conventional cigarettes, you get to experience the real taste of tobacco, without smoke, cigarette smoke smell or ash.
Less harmful chemicals than conventional cigarettes
By heating tobacco, instead of burning it, IQOS emits 95%* less harmful chemicals than conventional cigarettes.
No smoke. No cigarette smoke smell. No ash.
IQOS will not stain your fingers and will leave less smell on clothes, hands and hair compared to cigarettes.
Important information: This does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information Section.
Heated tobacco experience
Wondering why IQOS heated tobacco is a better alternative to cigarettes?
IQOS is a better choice than continued smoking as it emits 95%* less harmful chemicals than cigarettes.
IQOS heated tobacco vs vaping
IQOS devices gently heat real tobacco, without combustion, to release a nicotine-containing vapour, preserving the authentic taste of tobacco. In contrast, vaping involves the vaporisation of e-liquids, which may contain nicotine but do not contain tobacco.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information Section.
Featured articles
Blog
Does Heated Tobacco have risks?
Learn the risks of using heated tobacco products in comparison to cigarettes. Discover if heated tobacco is better than smoking.
Blog
How to Travel with Heated Tobacco Devices
Travelling with heated tobacco? Find out everything you need to know about enjoying your holiday with a heated tobacco device.
Blog
Can you use heated tobacco in public?
Rules on using heated tobacco in public might seem unclear. Use our guide to learn more about where you can use your IQOS device.
Blog
How Long Does a Heated Tobacco Experience Last?
This guide explores HEETS and TEREA tobacco sticks. Discover how long experiences last per stick and the lifespan of heated tobacco devices.
Heated Tobacco FAQs
Depending on the product, the scent produced by smoking a cigarette can differ from that of heated tobacco sticks. Heated Tobacco does produce a scent, and therefore smells. IQOS ILUMA generates no cigarette smell and produces less smell than cigarettes.*
*93% agreement amongst 674 adult consumers in Japan and Italy, 2020 - 2021
While both are smoke-free alternatives to cigarettes, heated tobacco and vaping are not the same. Heated tobacco devices heat tobacco to release a nicotine containing vapour without combustion, while vapes use e-liquids that are vapourised, without any tobacco present. Learn more about the differences between vapes and heated tobacco to discover which alternative is right for you.
Heated tobacco sticks are tightly packed cylinders of tobacco, wrapped in a paper-like material and depending on the type of stick, with specific internal components. They are inserted into the Heat Not Burn device, which heats the tobacco to release a nicotine containing aerosol and flavour.
You can purchase LEVIA flavoured tobacco-free nicotine sticks and TEREA heated tobacco sticks online. and in-store. Use our Store Locator to find your nearest retailer.
Both heated tobacco and vaping are better alternatives to smoking and use electronic devices. The main difference between heated tobacco and vaping is what is used with the device itself and the technology. Heated tobacco uses real tobacco, offering an alternative to cigarette smoking, whereas e-cigarettes use liquids and contain no tobacco.
Switching completely to IQOS is less harmful than continuing to smoke.*
IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.**
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*Based on the totality of evidence available for IQOS in comparison, range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. It does not necessarily equal a 95% reduction in risk.
**Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information Section.
TEREA heated tobacco sticks are specifically crafted tobacco sticks for bladeless IQOS ILUMA devices.
There are many benefits of switching to IQOS heated tobacco, such as:
1) Less harmful chemicals than smoking cigarettes: Switching completely to IQOS ILUMA is less harmful than continuing to smoke.* IQOS ILUMA emits on average 95% lower levels of harmful chemicals compared to cigarettes.**
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*Based on the totality of evidence available for IQOS in comparison, range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. It does not necessarily equal a 95% reduction in risk.
**Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information Section.
2) No Tar
CIGARETTES PRODUCE TAR - IQOS ILUMA DOESN’T
Tar is the residue from smoke after a cigarette is burned.
IQOS ILUMA does not produce tar because it heats, tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.
3) IQOS produces less smell than cigarettes.** As IQOS ILUMA produces less smell than cigarettes, it is less likely to bother people around you.
**93% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.
4) Unlike cigarettes, IQOS ILUMA has no risk of burning others around you, pets, clothes, and furniture as there is no lit end.
5) IQOS ILUMA will leave significantly less staining on your curtains and furniture than cigarette smoke.***
***85% agreement amongst 674 adult consumers in Japan and Italy, 2020 - 2021.
You can purchase IQOS heated tobacco products at authorised retailers, select convenience stores, and specialty shops, as well as online at IQOS.com.