"Being a chef, I don't compromise on taste. With IQOS, I get real tobacco. I'd score IQOS 10 out of 10."
IQOS delivers real tobacco taste and satisfaction.
Real adult consumer who was rewarded for his participation in this campaign.
Heated tobacco is a real alternative to cigarettes. Tobacco is heated, not burnt, so you get real tobacco taste and satisfaction.
IQOS is an advanced smoke-free alternative that provides you with real tobacco taste and satisfaction and 95% less harmful chemicals*, compared to cigarettes. Spend less when you switch exclusively to IQOS***.
Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*“95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
If you're looking for a less harmful alternative to cigarettes but with real tobacco taste, see the benefits of switching to heated tobacco products today.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information here
"Being a chef, I don't compromise on taste. With IQOS, I get real tobacco. I'd score IQOS 10 out of 10."
IQOS delivers real tobacco taste and satisfaction.
Real adult consumer who was rewarded for his participation in this campaign.
Compare the IQOS ILUMA range to see which device is right for you.
IQOS ILUMA™ Heated Tobacco Devices are designed to be used only with TEREA™ sticks. More information on iqos.com. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
IQOS emits on average 95% less harmful chemicals compared to cigarettes.* Making our heated tobacco products a better choice than continued smoking.
Real tobacco taste.
Unlike vape products, IQOS ILUMA heated tobacco devices don’t use liquid. Instead, IQOS ILUMA heats tobacco to offer a satisfying taste experience without smoke.
By switching to heated tobacco with IQOS, you can save up to £3,000 a year***.
IQOS emits on average 95% less harmful chemicals compared to cigarettes.* Making our heated tobacco products a better choice than continued smoking.
Real tobacco taste.
Unlike vape products, IQOS ILUMA heated tobacco devices don’t use liquid. Instead, IQOS ILUMA heats tobacco to offer a satisfying taste experience without smoke.
By switching to heated tobacco with IQOS, you can save up to £3,000 a year***.
Care you can count on,
privileges to inspire you.
Care you can count on,
privileges to inspire you.
Buy your heated tobacco device now and pay later with Klarna.
Care you can count on.
Get rewarded, just share your referral code and give your friend more than 30% off their first ILUMA One or ILUMA order.
***Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA ONE Starter Kit (RRP is £39) or IQOS ILUMA (RRP is £69), and then consuming one pack of TEREA daily (£6 RRP). Assumes smokers exclusively use IQOS ILUMA. Savings will vary depending on IQOS ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal
These products are not risk-free and provide nicotine, which is addictive. Only for use by adults.
Helpful links
Care & Support
© 2024 Philip Morris Products SA
Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products
Are you a tobacco or nicotine user, aged 18 or older?
This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit Important Information page for further risk information.
Country redirect
Please note this site is intended for United Kingdom. In order to ensure compliance with local legal requirement, we need to redirect you to your country of origin.
CONTINUE