What is
heated tobacco?
Heated tobacco is an alternative to smoking. It's real tobacco, just heated instead of burnt. That's why heated tobacco doesn't produce smoke, cigarette smoke smell or ash. Instead it delivers a real tobacco taste experience.
How does IQOS heated tobacco work?
IQOS heated tobacco devices use advanced technology to heat specially designed tobacco sticks at a lower temperature than cigarettes, avoiding combustion. Since the tobacco doesn’t burn, IQOS emits 95% less harmful chemicals* than cigarettes.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information Section.
Explore the IQOS ILUMA i range.
A better alternative
to continued smoking.
Curious?
Unlock the benefits of IQOS heated tobacco
Real tobacco taste
By heating the tobacco, instead of burning it like conventional cigarettes, you get to experience the real taste of tobacco, without smoke, cigarette smoke smell or ash.
Less harmful chemicals than conventional cigarettes
By heating tobacco, instead of burning it, IQOS emits 95%* less harmful chemicals than conventional cigarettes.
No smoke. No cigarette smoke smell. No ash.
IQOS will not stain your fingers and will leave less smell on clothes, hands and hair compared to cigarettes.
Important information: This does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information Section.
Heated tobacco experience
Wondering why IQOS heated tobacco is a better alternative to cigarettes?
IQOS is a better choice than continued smoking as it emits 95%* less harmful chemicals than cigarettes.
IQOS heated tobacco vs vaping
IQOS devices gently heat real tobacco, without combustion, to release a nicotine-containing vapour, preserving the authentic taste of tobacco. In contrast, vaping involves the vaporisation of e-liquids, which may contain nicotine but do not contain tobacco.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information Section.