"Being a chef, I don't compromise on taste. With IQOS, I get real tobacco. I'd score IQOS 10 out of 10."
IQOS delivers real tobacco taste and satisfaction.
Real adult consumer who was rewarded for his participation in this campaign.
Discover the benefits.
If you're looking for a less harmful alternative to cigarettes but with real tobacco taste, see the benefits of switching to heated tobacco products today.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information here
Discover the IQOS ILUMA range
Compare the IQOS ILUMA range to see which device is right for you.
IQOS ILUMA™ Heated Tobacco Devices are designed to be used only with TEREA™ sticks. More information on iqos.com. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
Heated tobacco: A better choice compared to cigarettes.
IQOS emits on average 95% less harmful chemicals compared to cigarettes.* Making our heated tobacco products a better choice than continued smoking.
Real tobacco taste.
Unlike vape products, IQOS ILUMA heated tobacco devices don’t use liquid. Instead, IQOS ILUMA heats tobacco to offer a satisfying taste experience without smoke.
More affordable
By switching to heated tobacco with IQOS, you can save up to £3,000 a year***.
IQOS ILUMA SMARTCORE INDUCTION SYSTEM™
More to discover
Care you can count on,
privileges to inspire you.
More to discover
Care you can count on,
privileges to inspire you.
Shop now. Pay later.
Buy your heated tobacco device now and pay later with Klarna.
Get support
Care you can count on.
Refer a smoker friend
Get rewarded, just share your referral code and give your friend more than 30% off their first ILUMA One or ILUMA order.
