"The advantage of IQOS is that I consume real tobacco and less nasty residues.”

IQOS emits 95% less harmful chemicals compared to cigarettes.

Buy for £39 Try for £10

Buy for £39

Try for £10


The quote is from a real adult consumer who was rewarded for the participation in the campaign.

What is IQOS?

IQOS offers a range of heated tobacco products, designed to provide a satisfying taste experience without ash,  smoke and less smell than cigarettes.

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IQOS Originals DUO.

New style. Original experience.

Buy for £39 

4 vibrant colors to discover for the new IQOS Originals Duo heated tobacco device: turquoise, red, silver and black.

Try before you buy.

Find out if IQOS is right for you. Try IQOS in the comfort of your own home.

Try for £10


Meet the HEETS.

Real tobacco. £5.50 per pack of 20.

Discover HEETS

UK HEETS stack