Cigarettes burning a hole in your pocket?
Switch to IQOS today.​

Cigarettes burning a hole in your pocket?​
Switch to IQOS today.​

Use promo code ILUMAONE at checkout, to get your first device at £19.​

Use promo code ILUMAONE at checkout, to get your first device at £19.​

Redeem now All devices

 

*Offer is available exclusively for new IQOS users, from 24th October to 6th November 2024, on IQOS.com. To get the exclusive price, the promotional code must be entered at checkout.

Ready to start your journey with IQOS?

Compare the IQOS ILUMA range to see which device is right for you.

IQOS ILUMA ONE

Affordable, all-in-one.

£29.00

£19 for new users with code ILUMAONE

Buy now

 

IQOS ILUMA

The icon, upgraded.

£35.00

Buy now

 

IQOS ILUMA PRIME

IQOS ILUMA PRIME

Advanced, inside-out.

£79.00

Buy now

What is IQOS and Heat not burn?

IQOS offers a range of heated tobacco and zero tobacco products, designed to provide a satisfying taste experience without ash, smoke and less smell than cigarettes.

What is IQOS and Heat not burn?

IQOS offers a range of heated tobacco and zero tobacco products, designed to provide a satisfying taste experience without ash, smoke and less smell than cigarettes.

Real tobacco taste when used with TEREA tobacco sticks
95% less harmful chemicals**
Save up to £3,000
Real tobacco taste when used with TEREA tobacco sticks
95% less harmful chemicals*
Save up to £3,000

 

Discover all benefits

About Heated Tobacco

 

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

**“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information here

Grab your bundle
before the leaves fall

Grab your bundle
before the leaves fall

From getaways to everyday, get your favourite
menthol and aromatic TEREA flavours that
aren't available in the EU.* Use code TEREA63

From getaways to everyday, get your favourite menthol and aromatic TEREA flavours that aren't available in the EU.* Use code TEREA63

Shop now

Shop now

"When we go for a romantic dinner I can use my IQOS without thinking that I may disturb anyone."

Buy now Try for £10

 

Real adult consumer who was rewarded for their participation in the campaign.

Choose your alternative.

Discover our smoke-free alternatives with no smoke, no ash and less smell.

Heat Not Burn Products

Heat Not Burn Products

IQOS ILUMA

IQOS ILUMA

For real tobacco taste and satisfaction.

For real tobacco taste and satisfaction.

Discover our products

Discover our products

IQOS ILUMA

Vaping Devices

Vaping Devices

VEEV ONE

VEEV ONE

For 4,000 puffs of high quality, refreshing flavours.

For 4,000 puffs of high quality, refreshing flavours.

Discover our devices

Discover our devices

VEEV ONE

Nicotine pouches    

    Nicotine pouches

ZYN

    ZYN

For wherever, whenever.

    For wherever, whenever.

Discover our pouches

     Discover our pouches

ZYN

What's new?

Stay updated with IQOS news and discover more about IQOS product guides, insights and the technology behind IQOS.

A person holding an IQOS device

IQOS 3 DUO vs IQOS ILUMA: What’s the Difference?

How advanced is the new IQOS ILUMA? Well, it’s got all the features you know from IQOS ORIGINALS DUO, formerly known as IQOS 3 DUO, but what are the differences?

Read more

IQOS ILUMA series

How are the three IQOS ILUMA series different?

Our newest heat-not-burn devices feature a breakthrough induction technology to provide you with the next-level heated tobacco experience when used with TEREA.​

All of them are compatible with our heated tobacco product TEREA and our zero-tobacco product LEVIA. 

Read more

**"95% less" represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organisation, which do not include nicotine. See important information on iqos.com.