"When we go for a romantic dinner I can use my IQOS without thinking that I may disturb anyone."
Real adult consumer who was rewarded for their participation in the campaign.
Heats tobacco. Not a cig.
Flavour choice. Not a vape.
Heats tobacco. Not a cig.
Flavour choice. Not a vape.
It's IQOS.
A better alternative to smoking.
A better alternative to smoking.
What is IQOS and Heated Tobacco?
IQOS offers a range of heated tobacco products, designed to provide a satisfying taste experience without ash, smoke and less smell than cigarettes.
What is IQOS and Heated Tobacco?
IQOS offers a range of heated tobacco products, designed to provide a satisfying taste experience without ash, smoke and less smell than cigarettes.
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Real tobacco taste |
95% less harmful chemicals** |
Save up to £3,000 |
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Real tobacco taste |
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95% less harmful chemicals* |
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Save up to £3,000 |
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
**“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information here
IQOS 3 DUO vs IQOS ILUMA: What’s the Difference?
How advanced is the new IQOS ILUMA? Well, it’s got all the features you know from IQOS ORIGINALS DUO, formerly known as IQOS 3 DUO, but what are the differences?
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How are the three IQOS ILUMA series different?
Our newest heated tobacco devices feature a breakthrough induction technology to provide you with the next-level heated tobacco experience.
