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"When we go for a romantic dinner I can use my IQOS without thinking that I may disturb anyone."
Real adult consumer who was rewarded for their participation in the campaign.
Heats tobacco. Not a cig.
Flavour choice. Not a vape.
Heats tobacco. Not a cig.
Flavour choice. Not a vape.
What is IQOS and Heated Tobacco?
IQOS works with a range of heated tobacco products and zero tobacco products, designed to provide a satisfying experience without ash, smoke and less smell than cigarettes. IQOS heated tobacco devices heat real tobacco rather than burning it, offering an innovative smoking alternative.
What is IQOS and Heated Tobacco?
IQOS works with a range of heated tobacco products and zero tobacco products, designed to provide a satisfying experience without ash, smoke and less smell than cigarettes. IQOS heated tobacco devices heat real tobacco rather than burning it, offering an innovative smoking alternative.
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Real tobacco taste when used with TEREA tobacco sticks |
95% less harmful chemicals** |
Save up to £3,000 |
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Real tobacco taste when used with TEREA tobacco sticks |
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95% less harmful chemicals* |
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Save up to £3,000 |
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
**“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information here
Ready to start your heated tobacco journey with IQOS?
Compare the IQOS ILUMA range to see which heated tobacco device is right for you.
*Only available in Performance Mode when pause is not activated.
Heated Tobacco Devices
Heated Tobacco Devices
IQOS ILUMA
IQOS ILUMA
IQOS ILUMA is compatible with a range of zero tobacco and heated tobacco products, offering real tobacco taste and satisfaction.
IQOS ILUMA is compatible with a range of zero tobacco and heated tobacco products, offering real tobacco taste and satisfaction.
IQOS 3 DUO vs IQOS ILUMA: What’s the Difference?
How advanced is the new IQOS ILUMA? Well, it’s got all the features you know from IQOS ORIGINALS DUO, formerly known as IQOS 3 DUO, but what are the differences?
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How are the three IQOS ILUMA series different?
Our newest heat-not-burn devices feature a breakthrough induction technology to provide you with the next-level heated tobacco experience when used with TEREA.
All of them are compatible with our heated tobacco product TEREA and our zero-tobacco product LEVIA.
How to Travel with Heated Tobacco Devices
Travelling with heated tobacco? Find out everything you need to know about enjoying your holiday with a heated tobacco device.
