"The advantage of IQOS is that I consume real tobacco and less nasty residues.”
IQOS emits 95% less harmful chemicals compared to cigarettes.*
The quote is from a real adult consumer who was rewarded for the participation in the campaign.
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This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit Important Information page for further risk information.
