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Buy now Try for £10

It's IQOS
A better alternative to cigarettes

Buy IQOS ILUMA Try for £10

Ready to start your journey with IQOS?

Compare the IQOS ILUMA range to see which device is right for you.

IQOS ILUMA ONE

Affordable, all-in-one.

£19.00

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IQOS ILUMA

The icon, upgraded.

£35.00

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IQOS ILUMA PRIME

IQOS ILUMA PRIME

Advanced, inside-out.

£79.00

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What is IQOS and Heat not burn?

IQOS offers a range of heated tobacco and zero tobacco products, designed to provide a satisfying taste experience without ash, smoke and less smell than cigarettes.

What is IQOS and Heat not burn?

IQOS offers a range of heated tobacco and zero tobacco products, designed to provide a satisfying taste experience without ash, smoke and less smell than cigarettes.

Real tobacco taste when used with TEREA tobacco sticks
95% less harmful chemicals**
Save up to £3,000
Real tobacco taste when used with TEREA tobacco sticks
95% less harmful chemicals*
Save up to £3,000

 

Discover all benefits

About Heated Tobacco

 

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

**“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information here

New flavour | 2 for £7*

Boost your flavour, on a click.

Discover Starling Pearl, a classic tobacco blend with refined herbal and berry notes on a click.

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TEREA

TEREA Amber

Is a rounded tobacco blend with light woody and nutty aroma notes.

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TEREA AMBER

TEREA Sienna

Is a smooth tobacco blend with woody and light tea aroma notes.

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TEREA Sienna

TEREA Yellow

Is a smooth tobacco blend zesty aroma notes.

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TEREA Yellow

TEREA Russet

Is a rich toasted tobacco blend with malty aromas and bold taste. 

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TEREA Russet

TEREA Teak

Is a smooth tobacco blend with woody and light tea aroma notes. 

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TEREA Teak

TEREA Turquoise

Is a blend which has subtle nuances of crisp menthol and zesty aroma notes.

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TEREA Turquoise

TEREA Blue

Is a mellow tobacco blend with deep menthol cooling sensation and peppermint aroma notes.

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TEREA Green

Is a lightly toasted tobacco blend with balanced menthol cooling and green minty aroma notes.

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TEREA Green

TEREA Mauve Wave

Is a tobacco blend with crisp menthol cooling sensations and dark forest fruit aroma notes. 

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TEREA Mauve Wave

"When we go for a romantic dinner I can use my IQOS without thinking that I may disturb anyone."

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Real adult consumer who was rewarded for their participation in the campaign.

Choose your alternative.

Discover our smoke-free alternatives with no smoke, no ash and less smell.

Heat Not Burn Products

Heat Not Burn Products

IQOS ILUMA

IQOS ILUMA

For real tobacco taste and satisfaction.

For real tobacco taste and satisfaction.

Discover our products

Discover our products

IQOS ILUMA

Vaping Devices

Vaping Devices

VEEV ONE

VEEV ONE

For 4,000 puffs of high quality, refreshing flavours.

For 4,000 puffs of high quality, refreshing flavours.

Discover our devices

Discover our devices

VEEV ONE

Nicotine pouches    

    Nicotine pouches

ZYN

    ZYN

For wherever, whenever.

    For wherever, whenever.

Discover our pouches

     Discover our pouches

ZYN

What's new?

Stay updated with IQOS news and discover more about IQOS product guides, insights and the technology behind IQOS.

**"95% less" represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organisation, which do not include nicotine. See important information on iqos.com.