Try IQOS ILUMA ONE for £10

Try IQOS ILUMA ONE with 4 TEREA Packs from the comfort of your home. Pay £10 today and £19 if you decide to keep the device.

Try for £10 Buy at £29

Try for £10 Buy at £29

About Heated Tobacco

 

What is IQOS?

IQOS offers a range of heated tobacco products, designed to provide a satisfying taste experience without ash, smoke and less smell than cigarettes.

 

About Heated Tobacco

"When we go for a romantic dinner I can use my IQOS without thinking that I may disturb anyone."

Try for £10

 

Real adult consumer who was rewarded for their participation in the campaign.

 

Discover the IQOS ILUMA range

Compare the IQOS ILUMA range to see which device is right for you.

An IQOS ILUMA ONE.

NEW

IQOS ILUMA ONE

Affordable, all-in-one.

£29

Buy now

A Moss Green IQOS ILUMA.

NEW

IQOS ILUMA

IQOS
ILUMA

The icon, upgraded.

£49

Buy now

A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.

NEW

IQOS ILUMA PRIME

Advanced, inside-out.

£109

Buy now

Compare the range

IQOS ILUMA™ Heated Tobacco Devices are designed to be used only with TEREA™ sticks. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

Discover the benefits.

If you’re looking for a less harmful alternative with real tobacco taste, see the benefits of switching today.

Real tobacco taste.
Cigarette filter with brown combustion stains compared to IQOS TEREA stick in an IQOS ILUMA holder with no equivalent stain.
Lit cigarette end compared to IQOS TEREA stick in IQOS ILUMA  holder.

Discover all benefits

About Heated Tobacco

 

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information here

TEREA packs.

Save up to £3,000 a year** when you switch

Meet TEREA, the expertly blended tobacco sticks made only for IQOS ILUMA. Each pack of TEREA contains 20 tobacco sticks at £6 per pack. Discover your TEREA amongst a range of 9 blends.

Savings Calculator    

 

Buy IQOS ILUMA from £29

 

Still unsure? Try for £10

Try IQOS ILUMA for 14 days with no commitment in the comfort of your home.

Try now

IQOS ILUMA ONE Device in multiple colours

Discover the IQOS ILUMA range

Our most advanced Heated Tobacco Devices.

Buy from £29

ILUMA Device range

Meet the TEREA.

Real tobacco. £6 per pack of 20.

Discover TEREA

UK HEETS stack

TEREA tobacco blends to explore

TEREA Russet illustrations
TEREA Russet illustrations
TEREA Russet illustrations

TEREA Russet

A rich toasted tobacco blend with malty aromas and bold taste.

Buy TEREA Russet  

Shop TEREA

TEREA Sienna illustrations
TEREA Sienna illustrations
TEREA Sienna illustrations

TEREA Sienna

Rounded, toasted tobacco blend with woody and light tea aroma notes.

Buy TEREA Sienna

Shop TEREA

TEREA Teak illustrations
TEREA Teak illustrations
TEREA Teak illustrations

TEREA Teak

Rounded, toasted tobacco blend with nutty aromas.

Buy TEREA Teak 

Shop TEREA

TEREA Amber illustrations
TEREA Amber illustrations
TEREA Amber illustrations

TEREA Amber

Rounded, toasted tobacco blend with light woody and nutty aroma notes.

Buy TEREA Amber

Shop TEREA

TEREA Yellow illustrations
TEREA Yellow illustrations
TEREA Yellow illustrations

TEREA Yellow

Mellow tobacco blend with zesty aroma notes.

Buy TEREA Yellow

Shop TEREA

TEREA Blue illustrations
TEREA Blue illustrations
TEREA Blue illustrations

TEREA Blue

Mellow tobacco blend with deep menthol cooling and peppermint aroma notes.

Buy TEREA Blue

Shop TEREA

TEREA Blue is not available to purchase in Northern Ireland due to the Characterising Flavour Ban.

TEREA Green illustrations
TEREA Green illustrations
TEREA Green illustrations

TEREA Green

Lightly toasted tobacco blend with balanced menthol cooling and green minty aroma notes.

Buy TEREA Green

Shop TEREA

TEREA Green is not available to purchase in Northern Ireland due to the Characterising Flavour Ban.

TEREA Turquoise illustrations
TEREA Turquoise illustrations
TEREA Turquoise illustrations

TEREA Turquoise

Lightly toasted tobacco blend with crisp menthol cooling and zesty aroma notes.

Buy TEREA Turquoise

Shop TEREA

TEREA Turquoise illustrations
TEREA Turquoise illustrations
TEREA Turquoise illustrations

TEREA Mauve Wave

A tobacco blend infused with crisp menthol cooling sensations and indulgent dark forest fruit aroma nuances.

Buy TEREA Mauve Wave

Shop TEREA

TEREA Mauve is not available to purchase in Northern Ireland due to the Characterising Flavour Ban.

New
high quality
disposable vape

New high quality
disposable vape

Buy 3 for £10

 

 

What's new?

Stay updated with IQOS news and discover more about IQOS product guides, insights and the technology behind IQOS.

*IQOS ILUMA ONE price was £39 over the following time periods: 05.09.23 to 01.10.23; 01.11.23 to 22.11.23; 30.11.23 to 17.12.23. Offer valid until 15th February and cannot be combined with any other offers.

** | [1]Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA ONE Starter Kit (RRP £39), and then consuming one pack of TEREA daily (RRP £6). In April 2023, the average price for a pack of cigarettes with king size filter was £14.40 (ONS data). Savings will vary depending on IQOS ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal. IQOS ILUMA™ is only compatible with TEREA™ sticks. Using TEREA™ sticks with previous IQOS™ generations may cause damage to your device. TEREA™ sticks contain a metal part; do not disassemble. Keep out of reach of children.