What is IQOS and heated tobacco?
IQOS is a device which heats TEREA tobacco sticks instead of burning them, so you get real tobacco taste and satisfaction. The heated tobacco experience you get with IQOS when used with TEREA is a real alternative to cigarettes.
Discover the Benefits
Learn why IQOS is a better alternative to cigarettes and how it compares to vaping.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
**“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information here
How does IQOS work?
Using IQOS is Simple and Intuitive.
Just charge your IQOS, insert a TEREA tobacco stick, and start using it once your device indicates it's ready.
Watch the video to learn more about how IQOS works.
New to IQOS? Take our quiz for personalized guidance
Discover TEREA heated tobacco sticks
Discover the whole TEREA range and find your new favourite, whether you prefer classic or menthol, or fancy exploring something a bit different.
Menthol and Aromatic
4 menthol and aromatic blends, ranging from fresh and zesty to cooling and deep.
Classic Tobacco
6 Classic Tobacco blends, from mild and zesty to robust and malty.
Tobacco with Capsule
6 capsulated blends, releasing flavour on a click.
Explore the IQOS ILUMA i range.
IQOS ILUMA ONE
Pebble Beige
£29
All-in-one and pocket-sized
for convenience on the go.
Still unsure?
Try for £5 upfront.
Try IQOS ILUMA for 14 days with no commitment in the comfort of your home.
**Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA ONE Starter Kit (RRP £29), and then consuming one pack of TEREA daily (RRP £7). In December 2024, the average price for a pack of cigarettes with king size filter was £16.45 (ONS data). Savings will vary depending on IQOS ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal.