What is IQOS?

Unlike a vape product, which uses liquid, IQOS is an electronic device that heats real tobacco for a more satisfying taste experience. That’s why the majority of smokers who trial it, switch away from smoking for good.*

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.

See the benefits.

Whether you're looking for satisfaction, savings or a less harmful alternative to smoking, see the benefits of switching.

Real satisfaction.
Real satisfaction.
Less cost.
Less cost
No tar.
No tar

The We Edition
IQOS 3 DUO.

Discover our vibrant Limited Edition and accessories.

Buy now

Insert the HEETS stick into the IQOS holder.
HEETS stick touches the ceramic coated blade.
IQOS holder vibrates when ready.
HEETS
Still image from designs – HEET Stick approaching Holder from above. Still image from designs – HEET Stick inserted into Holder with transparent reveal of internal fit. Still image from designs – HEET Stick inserted into Holder revealing the blade inside.

Try before you buy.

Find out if IQOS is right for you.
Try IQOS in the comfort of your own home.

Try for £10

Articles you may be interested in

SMOKING ALTERNATIVES

How to Clean IQOS

By keeping your IQOS clean, you can ensure that you get the best possible taste experience from your IQOS. A little TLC and regular maintenance go a long way to making sure that your device runs smoothly.

By Samuel Lawrence

SMOKING ALTERNATIVES

What is Heated Tobacco?

A helpful guide on heated tobacco with answers to common questions. Understand what heat-not-burn is and how IQOS heated tobacco is different to smoking.

By Elina Panayotova

SMOKING ALTERNATIVES

IQOS Vs Cigarettes – What’s the difference?

When people first find out about heated tobacco, they often wonder, what is the difference between IQOS and cigarettes?

By Samuel Lawrence

SMOKING ALTERNATIVES

How to Clean IQOS

By keeping your IQOS clean, you can ensure that you get the best possible taste experience from your IQOS. A little TLC and regular maintenance go a long way to making sure that your device runs smoothly.

By Samuel Lawrence

SMOKING ALTERNATIVES

IQOS Vs Cigarettes – What’s the difference?

When people first find out about heated tobacco, they often wonder, what is the difference between IQOS and cigarettes?

By Samuel Lawrence

SMOKING ALTERNATIVES

What is Heated Tobacco?

A helpful guide on heated tobacco with answers to common questions. Understand what heat-not-burn is and how IQOS heated tobacco is different to smoking.

By Elina Panayotova