Discover IQOS.

Turquoise IQOS Originals Duo heated tobacco device, held by smiling people.

If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you on your journey. Just like the 12.7 million adult IQOS users around the world* who are already on that same journey. 

By offering a modern twist on the classic taste of tobacco, IQOS is at the forefront of science to help make real change a reality.

 

* PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of March 2022. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

Discover the benefits.

Whether you're looking for satisfaction, savings or a less harmful alternative to smoking, see the benefits of switching.

Real satisfaction.

IQOS Originals Duo holder with heat stick, next to a stack of cigarettes.

Less cost.

IQOS Originals Duo holder with heat stick, next to a cigarette pack.

No tar.

IQOS Originals Duo holder with heat stick, next to a cigarette.

We choose better together.

IQOS smoke-free devices leave no smoke and less lingering smell compared to cigarettes.

IQOS ORIGINALS DUO devices heat tobacco sticks called HEETS to deliver a real tobacco taste and cigarette-like satisfaction.*

Hands holding IQOS Originals Duo device in turquoise color.

*Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under conditions (ambulatory).

The majority of smokers who trial it, switch away from smoking for good.**

Hands holding IQOS Originals Duo holder in turquoise color.

**Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.

IQOS ORIGINALS DUO devices produce no ash, no smoke and no cigarette smoke smell.

Red IQOS Originals Duo heated tobacco device (holder with HEETS stick and pocket charger).

Switch now.

Heated Tobacco

Want to know more about IQOS heat-not-burn technology?

Want to know more about IQOS heat-not-burn technology?

Learn more

Buy for £39