Why switch?

Whether you’re looking for satisfaction, savings or a less harmful alternative to smoking, see the benefits of switching below.

Real tobacco. IQOS heats real tobacco sticks called HEETS, offering true tobacco taste and satisfaction.

 

Cigarette filter with brown combustion stains compared to IQOS HEETS stick in IQOS 3 DUO holder with no equivalent stain

Cigarettes produce tar, IQOS doesn’t.

“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**

Important information: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive. 

*Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.

** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

No second-hand smoke.
No impact on others.

No smoke, less smell, IQOS has significantly less effect on the air around you than cigarettes. It's a better choice in every sense.

Important information: IQOS is not risk free.

Lit cigarette end compared to IQOS HEETS stick in IQOS 3 DUO holder.

Cigarettes produce high amounts of carbon monoxide, IQOS doesn't.

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*

Important information: This does not mean a 98% reduction in risk. IQOS is not risk free, and delivers nicotine which is addictive.

*Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).

Switch to IQOS for good.

The majority of smokers who switch to IQOS completely quit cigarettes.* Join the thousands of smokers who discover the benefits of switching to IQOS every day, as the better and more affordable way to experience tobacco.

Buy for £39

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research

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