Discover the benefits of IQOS and heated tobacco.

Why adult smokers are switching from smoking to IQOS.

 

"I couldn’t find any alternatives until I came across IQOS. This is the first thing that actually suited me and has worked. ”

Explore our device range

IQOS ILUMA accessories
Cigarette filter with brown combustion stains compared to IQOS TEREA stick in an IQOS ILUMA holder with no equivalent stain.

Real tobacco taste and satisfaction.

IQOS heats tobacco instead of burning it, to deliver the taste of real tobacco without smoke. This makes IQOS a better choice compared to continued smoking.

Cigarette filter with brown combustion stains compared to IQOS HEETS stick in IQOS 3 Iluma holder with no equivalent stain

IQOS produces 95% less harmful chemicals, compared to cigarettes. 

IQOS heats tobacco instead of burning it, producing less harmful chemicals than cigarettes*.

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. 

*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information here

Lit cigarette end compared to IQOS TEREA stick in an IQOS ILUMA holder.

By switching to IQOS, you can save up to £3,000 a year**.

20 TEREA tobacco sticks cost £6 RRP, less than half the average price of a pack of 20 cigarettes.

Use our savings calculator to work out how much you could save by switching to IQOS.

A Jade Green IQOS ILUMA PRIME Pocket Charger and Holder.

Next level technology.

Our newest heated tobacco devices are packed with breakthrough induction technology for next level tobacco enjoyment.

 

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An illustration depicting TEREA tobacco sticks.

Next level heated tobacco.

From classic tobacco to new aromatic blends. Explore them all with TEREA, the expertly crafted tobacco sticks, made only for the new IQOS ILUMA.

 

Buy TEREA Sticks

Discover TEREA

IQOS ILUMA™ is designed to be used only with TEREA™ sticks. More information on iqos.com. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

 

Discover the IQOS ILUMA range

Compare the IQOS ILUMA range to see which device is right for you.

An IQOS ILUMA ONE.

NEW

IQOS ILUMA ONE

Affordable, all-in-one.

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A Moss Green IQOS ILUMA.

NEW

IQOS ILUMA

IQOS
ILUMA

The icon, upgraded.

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A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.

NEW

IQOS ILUMA PRIME

Advanced, inside-out.

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Compare the range

IQOS ILUMA™ Heated Tobacco Devices are designed to be used only with TEREA™ sticks. More information on iqos.com. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

 

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Get rewarded, just share your referral code and give your friend more than 30% off their first ILUMA One or ILUMA order.

*Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA Starter Kit (RRP from £39), and then consuming one pack of TEREA daily (RRP £6).
In April 2023 the average price for a pack of cigarettes with king size filter was £14.40 (ONS data). For further information, visit www.iqos.com/legal

**Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA ONE Starter Kit (RRP is £39) or IQOS ILUMA (RRP is £69), and then consuming one pack of TEREA daily (£6 RRP). Assumes smokers exclusively use IQOS ILUMA. Savings will vary depending on IQOS ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal