"Since I switched to IQOS, I'm coughing less and as a singer that feels great. I wish I'd switched earlier."
IQOS delivers real tobacco taste and satisfaction.
Real adult consumer who was rewarded for his participation in this campaign.
Real tobacco taste and satisfaction.
IQOS heats tobacco instead of burning it, to deliver the taste of real tobacco without smoke. This makes IQOS a better choice compared to continued smoking.
IQOS produces 95% less harmful chemicals, compared to cigarettes.
IQOS heats tobacco instead of burning it, producing less harmful chemicals than cigarettes*.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information here
By switching to IQOS, you can save up to £3,000 a year**.
20 TEREA tobacco sticks cost £7 RRP, less than half the average price of a pack of 20 cigarettes.
Use our savings calculator to work out how much you could save by switching to IQOS.
"IQOS is a game changer; real tobacco, no cigarette smell and saving money. I wish I'd switched to IQOS sooner."
IQOS delivers real tobacco taste and satisfaction.
Real adult consumer who was rewarded for his participation in this campaign.
Next level technology.
Our newest heated tobacco devices are packed with breakthrough induction technology for next level tobacco enjoyment.
#1 World's Heat-not-burn Device1.
Over 22.1 million adult smokers have stopped burning tobacco and started heating it with IQOS.2
Next level heated tobacco.
From classic tobacco to new aromatic blends. Explore them all with TEREA, the expertly crafted tobacco sticks, made only for the new IQOS ILUMA.
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. More information on iqos.com. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
Hard to choose?
Compare the IQOS ILUMA i range to see which device is right for you.
NEW
IQOS ILUMA i PRIME
Most refined and advanced.
£89
Touch Screen- Pause Mode
- FlexBattery
- FlexPuff
- Autostart
- Up to 3 consecutive uses*
NEW
IQOS ILUMA i
Most refined and advanced.
£49
- Touch Screen
- Pause Mode
- FlexBattery
- FlexPuff
- Autostart
- Up to 3 consecutive uses*
IQOS ILUMA ONE
Pocket sized. All-in-one design.
£29
Touch Screen- Pause Mode
- FlexBattery
- FlexPuff
- Autostart
- 20 consecutive uses
*Only available in Performance Mode when pause is not activated.
Services & privileges
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Services & privileges
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*Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA ONE Starter Kit (RRP £29), and then consuming one pack of TEREA daily (RRP £7). In February 2024, the average price for a pack of cigarettes with king size filter was £15.45 (ONS data). Savings will vary depending on IQOS ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal. IQOS ILUMA™ is only compatible with TEREA™ sticks. Using TEREA™ sticks with previous IQOS™ generations may cause damage to your device. TEREA™ sticks contain a metal part; do not disassemble. Keep out of reach of children.
**Claim compares (i) the cost of smoking an average priced pack of cigarettes (with king size filter) per day, and (ii) the cost of buying an IQOS ILUMA ONE Starter Kit (RRP is £29) or IQOS ILUMA (RRP is £49), and then consuming one pack of TEREA daily (£7 RRP). Assumes smokers exclusively use IQOS ILUMA. Savings will vary depending on IQOS ILUMA model and Starter Kit selected. For further information, visit www.iqos.com/legal
1Based on third party sales data
2PMI Financials or estimates, IQOS user panels and PMI Market Research as of July 2024. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.