Leave cigarettes behind and switch to IQOS.
Designed for smokers. No smoke, no ash and less smell.
Leave cigarettes behind and switch to IQOS. Designed for smokers. No smoke, no ash and less smell.
Discover ZYN Nicotine Pouches
LEVIA: Discover the range
VEEV: Quality Flavour delivered with our Vaping Range
What is IQOS?
IQOS works with LEVIA, a range of zero tobacco flavoured nicotine sticks, designed to provide a flavourful nicotine experience without ash, smoke and less smell than cigarettes.
No smoke. No ash. Less smell.1
Doesn’t leave stain on fingers.
Better choice than continued smoking.2
Important Information: IQOS is not risk-free.
Ready to start your
smoke-free journey with IQOS?
Compare the IQOS ILUMA range to see which device is right for you.
Swipe to compare the IQOS ILUMA range to see which device is right for you.
Discover IQOS heated nicotine sticks
Explore a wide range of tobacco and zero tobacco sticks, for use only with IQOS ILUMA devices.
LEVIA: Tobacco-Free
LEVIA zero tobacco nicotine sticks deliver a fresh flavour sensation without
liquid or smoke. From £4.50 per pack (20 sticks) when you buy 2+ bundles.
Discover our full range of smoke-free products.
We also offer Nicotine Pouches and Vaping Products.
1 - Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022.
2 - Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
*Offer valid until 31 December 2026 on iqos.com and in the IQOS Stores.
Limited to one use per customer. Terms and Conditions apply. Stick shown is a LEVIA™ nicotine stick.
*Offer valid until 31 December 2026 on iqos.com and in the IQOS Stores. Limited to one use per customer. Terms and Conditions apply. Stick shown is a LEVIA™ nicotine stick.