News

Check out the latest news on smoking alternatives and vaping.

Popular News Articles

We Are on a Mission...

Over a billion people will smoke in 2025 if nothing gets done.

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Welcome To Our Flagship IQOS Store: High Street Kensington

It’s a coffee bar, a pet-friendly hangout, a great place to work/relax/read – and it’s our flagship IQOS store....

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Who Is Behind IQOS?

At PMI we never take shortcuts – except when it comes to expressing our name. PMI is the company responsible for IQOS...

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Latest News Articles

IQOS No Smoke Index

1 in 4 smokers spend more time thinking about giving up than who will win the Premier League or where their next holiday will be according to the latest poll conducted on behalf of the ‘IQOS No Smoke Index’.

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IQOS ILUMA

IQOS ILUMA Named The Grocer’s 2023 ‘Top Launch’

IQOS ILUMA was named The Grocer’s 2023 ‘Top Launch’ in the Vaping and Tobacco category. Read on to learn more about The Grocer’s top list, and about IQOS ILUMA.

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People questioning the cost of cigarettes

Advent of £1 Cigarette Predicted by Smokers

New research by the IQOS No Smoke Index revealed 25% of smokers believe quitting the habit saves ‘life changing’ money. Learn more about the survey results.

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We Edition IQOS Device in the UK

The We Edition IQOS 3 DUO

We launched the We Edition IQOS 3 DUO device in the UK in June 2022. This limited edition item has now sold out due to its popularity...

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At Philip Morris Limited, Pride Matters

To celebrate this year’s London Pride, all of our official IQOS stores will be transformed as we bring in colour...

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Why Inclusion, Diversity and Equality Matter to Us

Equality, diversity and inclusion matters at PMI. We embrace differences in people, ideas and perspectives.

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Our New IQOS YouTube Channel is Now Live!

We are proud to announce that our new IQOS UK YouTube channel is now live!

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IQOS 2018: A Year in Review

New to IQOS but struggling to get to grips with the different LED lights? Read on for a comprehensive guide to what...

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