New to IQOS? Your Go-To IQOS Guide for Everything You Need

As an adult smoker switching over from continued smoking to IQOS, it’s understandable that you’ll have questions around using this new device. If you’ve just bought a new IQOS and are wondering what to do next - read on. This IQOS user guide offers a complete overview of everything you need to get started.

Register Your IQOS

One of the first things you should do after purchasing your IQOS is register it online. Devices bought online will automatically be registered, while those purchased offline in an IQOS store, supermarket or local store won’t be - so you’ll have to register your IQOS if the latter applies.

Registering your device can be beneficial in a number of ways - one of which being that it makes the device eligible for IQOS Warranty. This warranty lasts for 12 months or for a certain number of Holder charges, whichever comes first. The number of Holder charges covered by the warranty will depend on the IQOS generation you’re using. Under the warranty, you’ll be covered for a replacement device for accidental damage, and international assistance. Learn more, including how to activate the warranty, through our IQOS Warranty Duration and Validity FAQs.

Join the IQOS CLUB

The next step in this IQOS guide is signing up for IQOS CLUB, our loyalty programme. When joining the programme, you’ll get rewarded for choosing IQOS. Benefit from exclusive prize draws, seasonal vouchers and other perks. You’ll also get money off if you spend over a certain amount at IQOS, or refer other adult smokers you know who would otherwise continue to smoke. Explore and sign up for IQOS CLUB.

Learn How to Use IQOS

Learning how to use IQOS is a vital step in getting started. Exactly how you use your IQOS device will vary depending on the device generation you have. The way you use IQOS ILUMA, our latest series of heated tobacco products, will depend on which device you have. While the basic steps for how to use IQOS ILUMA are the same across the range, each device will have its own specific operational and charging details. Explore the IQOS user guide for each of these ILUMA devices below:

How to use

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How to use

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How to use

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How to use IQOS ILUMA
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Watch the video

Watch the video


Selecting Your Heated Tobacco Sticks

The type of tobacco sticks you use with your IQOS will depend on the generation you’re using. Devices in the IQOS ILUMA series use TEREA tobacco sticks, whereas older generations - such as IQOS ORIGINALS - use HEETS tobacco sticks instead. Our guide on the difference between HEETS and TEREA offers further insight into how these two types of tobacco sticks compare to one another. You can also find out more about each type of stick through our respective HEETS FAQs and TEREA FAQs.

TEREA and HEETS Price Details

It’s useful to know how much they cost. TEREA and HEETS UK prices are as follows:

  • RRP HEETS price - currently £6 per pack, £60 for a 10-pack bundle.
  • RRP TEREA price – currently £6 per pack, £60 for a 10-pack bundle.   

Find out more about HEETS price points by following the link.

Discover TEREA Variants

There’s a range of different TEREA variants to choose from for adult IQOS ILUMA users, catering to different preferences. Explore the full variety of TEREA variants below.

  • TEREA Russet
  • TEREA Sienna
  • TEREA Teak
  • TEREA Amber
  • TEREA Yellow
  • TEREA Blue
  • TEREA Green
  • TEREA Turquoise
  • TEREA Mauve Wave

Each variant comes with its own balance of intensity, body and aroma. Visit our Discover TEREA page for a more in-depth look into each variant.

Buy TEREA online: You can buy TEREA tobacco sticks online by following the link, with different packages available. While the recommended retail price for one pack of TEREA is £6, you can buy 10 packs of the same variant online for £60, or 10 packs of different variants for the same price in our TEREA mixed bundle option.

Discover HEETS Variants

There’s also a selection of different HEETS variants for adult users who own an older generation of IQOS (e.g., IQOS ORIGINALS). As with the TEREA range, each HEETS variant will offer its own composition of intensity, body and aroma. For example, the minty HEETS Blue selection has a 2/5 aroma, whereas the zesty HEETS Yellow selection has a 5/5 aroma. Our guide on ‘HEETS Variants - Which One is Best for You?’ offers a more comprehensive look into the different variants. Buy HEETS tobacco sticks online by following the link. 

Buy TEREA and HEETS In-Store

We have IQOS stores in various locations, where you can get support as well as try and buy IQOS products. We have stores in Grantham, Hull, Kensington and more. Find the store nearest to you with our IQOS store locator.

Discover IQOS Accessories

You can also customise your IQOS experience with a range of accessories. If you’re using IQOS ILUMA, why not explore our IQOS ILUMA accessories page? Here you can find device covers, holder rings, and more for devices in the ILUMA series, all in a range of different colours and patterns. 

Get Support

There are lots of different ways you can get support on IQOS, with IQOS user guides on a variety of different issues. Below are some of the common areas you may need support with, and IQOS guides to help you.

Support with: Troubleshooting
IQOS guide: Device Diagnostics - Troubleshooting

Support with: Charging IQOS
IQOS guide: Issues Charging an IQOS Device or Pocket Charger

Support with: Battery life
IQOS guide: Ways to Extend Your IQOS Battery Life

If you need support with something else, our IQOS support page can help you find it. Visit the page and select the device you need support on, after which you’ll be provided with a selection of IQOS user guides and additional support options.

Refer a Friend to IQOS

If you have adult smoker friends who would otherwise continue to smoke, referring them to IQOS gets you both rewarded. When you refer IQOS to a friend* they can get more than 30% off of their first IQOS kit.** By making the referral, you’ll also get rewarded £20 to spend on

* Only refer IQOS to adult smokers who would otherwise continue to smoke.

** Not available on Iluma Prime and only applicable to first Starter Kit Purchase.

IQOS Promo Codes

IQOS promo codes are redeemed at checkout. Please note that you are not able to apply a promo code after making a purchase. Our FAQs section on promo codes offers further insight into this topic, including more details on how to redeem the code, how to remove a code from your account, whether you can combine multiple codes, and more. 

Join the IQOS Community and Share Your Story

The majority of smokers who switch to IQOS completely quit cigarettes.* You can join our community to share your IQOS journey, or read IQOS stories from other adult users.

* PMI Financials or estimates, IQOS user panels and PMI Market Research as of June 2023. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.

Smoke-free products are not risk-free and provide nicotine, which is addictive. The best decision any adult smoker can make is to quit tobacco and nicotine use altogether. Smoke-free products are not alternatives to quitting and are not designed as cessation aids.  

This article is for general information and educational purposes. Some of the information in this article is based on external, third-party sources and we make no representations or warranties of any kind regarding the accuracy, validity or completeness of such information.

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