Comparing Heated Tobacco Products

Heated tobacco products are an innovative alternative for adult smokers who would otherwise continue to smoke. These products heat tobacco instead of burning it in order to release a tobacco aerosol.

There are a variety of different heated tobacco products available – particularly within our IQOS range. In fact, the IQOS ILUMA line has recently launched, and includes a range of devices - including IQOS ILUMA, IQOS ILUMA ONE and IQOS ILUMA PRIME. For all devices from the ILUMA product range, ​​IQOS ILUMA Smartcore Induction Technology heats tobacco instead of burning it to deliver the taste of real tobacco. 

Within the full IQOS range, our variety of devices do differ from one to the other. Read on to find out how.

What Are the Different Types of Heated Tobacco Products? 

​​IQOS is the #1 tobacco heating system.* At the heart of our most advanced smoke-free products are sophisticated electronic devices that heat specially designed heated tobacco sticks.

The IQOS ILUMA series are our latest heated tobacco devices available in the UK. However, there are a range of other IQOS devices, like the IQOS ORIGINALS DUO. 

There are also two types of IQOS heated tobacco sticks, these being HEETS and TEREA. HEETS utilise patented HeatControl™ Technology. ​IQOS HeatControl™ Technology heats tobacco instead of burning it to deliver the taste of real tobacco. TEREA heated tobacco sticks accompany our all-new IQOS device, IQOS ILUMA, which utilise the SMARTCORE INDUCTION technology to consistently heat tobacco. The IQOS ILUMA has no blade, so there will be no blade breakages. The bladeless design also offers a more seamless and cleaner heated tobacco experience. 

It’s important to use TEREA and HEETS tobacco sticks with the correct device. TEREA is compatible with IQOS ILUMA, but cannot be used with older IQOS generations, like IQOS ORIGINALS DUO - which are compatible with HEETS.  

* PMI global estimate of total In-Market Sales of Heated Tobacco Units as of September 2023. (excluding Russia and Ukraine).  

Comparing IQOS ILUMA Heated Tobacco Products

As an adult user, you might find that one IQOS product suits your preferences better than another. With our latest IQOS ILUMA now launched, here’s a table comparing some of the key features of all three devices from our ILUMA range:

​​IQOS ILUMA Device Components Charging Usage Price (RRP)
IQOS ILUMA ONE All-in-one device 1hr30 20 uses £39
IQOS ILUMA Pocket Charger and Holder 2hrs15 2 consecutive uses £69
IQOS ILUMA PRIME Pocket Charger and Holder 2hrs15 2 consecutive uses £109

While all three IQOS ILUMA devices differ in certain ways, there are some similarities between them. All ILUMA products make use of the ​​IQOS ILUA SMARTCORE INDUCTION SYSTEM™, designed in Switzerland. They are also all only compatible with TEREA heated tobacco sticks.

TEREA Variants vs HEETS Variants

HEETS and TEREA are specially designed tobacco sticks used exclusively with IQOS devices. 
A modern twist on tobacco classics, both HEETS and TEREA sticks offer a range of blends from rich to refined, including tobacco with menthol and new aromatic blends to suit various taste palates. Discover the variety of both heated tobacco sticks below:

Variant HEETS sticks TEREA sticks
Mauve X  
Mauve Wave   X
Green X X
Amber X X
Turquoise X X
Yellow X X
Teak X X
Blue X X
Sienna X X
Sienna Caps X  
Russet X X

With HEETS and TEREA, we are building a future where there is always another heated tobacco variant and experience to discover. Discover the HEETS variants or TEREA variants that match your tastes. 

It’s important to note that IQOS is not risk-free and provides nicotine, which is addictive. The best decision any adult smoker can make is to quit tobacco and nicotine use altogether. IQOS products are not alternatives to quitting and are not designed as cessation aids.

This article is for general information and educational purposes. Some of the information in this article is based on external, third-party sources and we make no representations or warranties of any kind regarding the accuracy, validity or completeness of such information. 

Man holding IQOS ILUMA

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