Heated Tobacco Price Guide

By Samuel Lawrence


Heated tobacco is a better alternative to smoking which uses tobacco and no liquid. Read on to find out more about what heated tobacco is, how it works and the price of heated tobacco.

What is heated tobacco?

Heated tobacco is an alternative to smoking which heats real tobacco without burning it and releases a vapour instead of smoke. The #1 heated tobacco product is IQOS*, the first commercially available heated tobacco product to launch in the UK. Globally, so far, more than 11 million adult smokers have chosen to switch to IQOS and leave cigarettes behind**.

Is IQOS expensive?

IQOS starter kit is priced £39 the IQOS 3 DUO and two packs of HEETS. For £10, you can try the IQOS with two packs of HEETS for two weeks. At the end of your trial you can pay the difference to buy the device or return it free of charge and incur no further costs.

How does IQOS work?

IQOS heated tobacco devices use patented HeatControl technology to heat HEETS, the tobacco sticks designed for exclusive use with IQOS, with a specially designed heating blade. This regulates the temperature much lower than that of conventional cigarettes, which burn at over 800°C at the tip.

How much do HEETS cost?

HEETS are priced at £5.50 for a pack of 20 tobacco sticks, making them less than half the price of 20 cigarettes***. If you’re a smoker who smokes 10 cigarettes a day, you’ll save on average over £1,000 per year if you switch completely to HEETS***. You can find out more about the affordability of heated tobacco here.

HEETS are available in a choice of nine variants: Russet, Sienna, Teak, Amber and Yellow offer tobacco tastes. Turquoise, Blue, Green and Sienna Caps are mentholated.

Why not read this article about how much heated tobacco costs when compared with the cost of cigarettes, and why it’s cheaper too.

Available in store and online

HEETS are available to buy in many retailers in the UK, including dedicated IQOS stores, supermarkets such as Sainsbury’s, Tesco and Morrisons, newsagents and tobacconists, as well as online from the IQOS website. You can find your nearest IQOS store here.

Important Information: IQOS is not risk-free. It delivers nicotine, which is addictive.

*Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of October 2020. (excluding China and US).

**Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of October 2020. IQOS users who have completely quit cigarettes and for whom HeatSticks/HEETS represent more than 70% of their past 7-day tobacco consumption.

***Claim based on the 12-month average cost of smoking 20 cigarettes/day versus using IQOS with 20 Heets sticks per day. For more information, including the ONS data used to substantiate our total saving claim visit iqos.com/legal.

What is Heated Tobacco?

Heated tobacco products are specially designed tobacco sticks. They are heated by electronic devices rather than set alight and burned as cigarettes are.

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Heated Tobacco vs Vaping: Which is Right for You?

IQOS Vs Vape – which one is right for you? Find out the differences between HEETS and vaping in our IQOS Vs. vape guide.  

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Six Key Differences Between Burning Tobacco and Heating Tobacco

There are numerous differences between heating tobacco and burning tobacco. Click here to read more about IQOS, our most advanced smoke-free product.

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Learn about heated tobacco
Learn about heated tobacco

What is heated tobacco?

Try IQOS for £10
Try IQOS for £10

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Discover the benefits of IQOS
Discover the benefits of IQOS

Why switch to IQOS?