Exploring the Range of HEETS Flavours

As an adult smoker looking to switch from cigarettes to heated tobacco, you may have heard of HEETS before. What’s more, you might know that there’s a range of different HEETS flavours available, designed to suit a variety of preferences.

Here, we’ll take a look at the different HEETS flavour options to choose from, where to buy them, and explore which flavours may suit different preferences. From classic HEETS to menthol options, and all of the different flavours in between - find out all you need to know about HEETS flavours below.

What Are HEETS?

HEETS are tobacco sticks that are designed to be used exclusively with older, bladed IQOS devices that utilise HeatControlTM technology - which are no longer sold on our website.  Unlike cigarettes, IQOS does not burn tobacco and therefore produces no smoke. However, IQOS provides cigarette-like satisfaction*, and smokers who switched to IQOS feel more comfortable getting close to people than they did after smoking a cigarette.**

While IQOS is not risk-free, and the best choice any smoker can make is to quit smoking entirely, switching completely to IQOS presents less risk to your health than continuing to smoke.** Additionally, each HEETS stick lasts roughly the same amount of time or number of puffs as a cigarette.

Important information: IQOS is not risk-free, and provides nicotine which is addictive.   

HEETS use real tobacco and have a recommended retail price (RRP) of £6 for 20 tobacco sticks.

* 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

** Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important Information on IQOS.com.

What Are the HEETS Flavours?

You can explore the following ten different HEETS flavours via our website:

  • HEETS Amber
  • HEETS Purple
  • HEETS Yellow
  • HEETS Blue
  • HEETS Sienna
  • HEETS Sienna Caps
  • HEETS Turquoise
  • HEETS Teak
  • HEETS Green
  • HEETS Russet

So, what are the different flavours of HEETS like? We’ve explored the main notes for each HEETS flavour option below.


HEETS Amber contain a rounded, toasted tobacco blend with light woody and nutty aroma notes and a moderate HEETS intensity.

HEETS Purple

These HEETS contain a crisp menthol tobacco blend with a taste of dark forest fruits. HEETS Purple is one of the most aromatic variants, with a light body and moderate intensity.

HEETS Yellow

These HEETS have a light and mellow tobacco blend, with zesty aroma notes. While more aromatic than some options, HEETS Yellow has a moderate HEETS intensity.


HEETS Blue contain a mellow tobacco blend but offers intense menthol cooling and peppermint aroma notes too. They’re more intense than the other menthol flavours like HEETS Green and HEETS Turquoise.

HEETS Sienna

These HEETS contain a rounded, toasted tobacco blend like HEETS Amber, but HEETS Sienna have a higher intensity and woody and light tea aroma notes.

HEETS Sienna Caps

HEETS Sienna Caps contain the rounded, toasted tobacco blend of HEETS Sienna, but deliver a cooling menthol sensation with notes of zesty mint with a click, giving the choice between the classic tobacco taste of HEETS Sienna and cooling menthol.

HEETS Turquoise

For a light menthol taste and mellow refreshment, there’s HEETS Turquoise. These HEETS contain a lightly toasted tobacco blend with crisp menthol cooling and zesty aroma notes.


HEETS Teak have a rounded, toasted tobacco blend, with nutty aromas and a moderate-to-high intensity that’s between HEETS Amber and HEETS Sienna.


HEETS Green contain a lightly toasted tobacco blend with balanced menthol cooling and green minty aroma notes for a light menthol experience that’s somewhere between HEETS Blue and HEETS Turquoise in terms of intensity.

HEETS Russet

For a bold taste and a rich toasted tobacco blend, there’s HEETS Russet. These HEETS have malty aromas and a full body and are the most intense HEETS flavour.

How Do I Choose the Right HEETS Flavour for Me?

The HEETS flavour you choose will likely depend on what you’re looking for. Consider whether you’d prefer HEETS with a classic or a menthol taste, and then the sort of body and intensity you’d like.

For example, if an adult user was looking for a menthol taste and quite a light intensity, they might go for HEETS Turquoise. Alternatively, for fuller-bodied HEETS and a classic taste, they might consider HEETS Russet.

Which is the Strongest HEETS Intensity?

HEETS Russet have one of the strongest HEETS intensity levels, and also contain a rich toasted blend of tobacco alongside malty aromas. In terms of flavour intensity, the second strongest HEETS in the classic tobacco flavour range are HEETS Sienna. However, HEETS Blue have the strongest flavour intensity in the menthol flavour range, with peppermint notes and deep menthol cooling.

For a lighter HEETS experience, there are HEETS Yellow and the mellow menthol of HEETS Turquoise.

Where to Buy HEETS?

You can buy HEETS both online and in our shop, or, you can find HEETS at a variety of different stockists across the UK. You might even be able to find them at your local supermarket, corner shop, or vape store. To find out where you can buy HEETS near you, simply enter your postcode or location into our store locator.

If you’re interested in trying IQOS products, you can with our 14-day trial. With this trial, you can try IQOS ILUMA ONE from our latest tobacco heating device series - compatible exclusively with TEREA tobacco sticks.

For an upfront £10 payment, you’ll get the device, packs of TEREA and free delivery. As part of the trial, we normally include two packs of TEREA. Use the trial to experience IQOS ILUMA ONE at home with personalised support for two weeks, and then either return the product for free or pay £19 extra to keep the device.

IQOS ILUMA is our latest series of tobacco heating devices. IQOS ILUMA provides a more pleasurable experience compared to previous IQOS generations.* In fact, more than 6 out of 10 consumers agree that IQOS ILUMA provides a better taste than previous IQOS generations.** Discover more about IQOS ILUMA and its compatible TEREA sticks.

* 81% agreement amongst 714 adult consumers in Japan and Italy, 2020 -2021.  

** 63% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.

IQOS products are not alternatives to quitting and are not designed as cessation aids. IQOS products are not risk-free and provide nicotine, which is addictive. The best decision any adult smoker can make is to quit tobacco and nicotine use altogether.

This article is for general information and educational purposes. Some of the information in this article is based on external, third-party sources and we make no representations or warranties of any kind regarding the accuracy, validity or completeness of such information.

Heated Tobacco

Want to know more about IQOS heat-not-burn technology?

Want to know more about IQOS heat-not-burn technology?


Discover the HEETS range

man using iqos

What is Heated Tobacco?

Heated Tobacco products, also known as heat-not-burn products, heat real tobacco, rather than e-liquid, to release a nicotine-containing vapour without burning the tobacco.

Read article

image of iqos case on a blanket

HEETS Prices

Want to know how HEETS prices compare to cigarettes? You can learn more here.

Read article


Heatsticks? You Mean IQOS HEETS

HEETS – also referred to as heat sticks in other countries – are tobacco sticks designed for use in IQOS devices. They are an alternative to smoking cigarettes.

Read article


All  Heated Tobacco    Vaping    Smoking Alternatives    Benefits    News    Laws & Regulatons    Mythbusting    Technology & Research    FAQs & Facts    IQOS & HEETS      Guides  

Learn about heated tobacco
Learn about heated tobacco

What is heated tobacco?

Try IQOS for £10
Try IQOS for £10

Try now for 14 days

Discover the benefits of IQOS
Discover the benefits of IQOS

Why switch to IQOS?