HEETS Variants – Which One is Best for You?

Whether you’ve used heated tobacco before or it’s something that you’ve considered, you might know that there is a range of different HEETS variants available, designed to suit different preferences.

Here, we’ll take a look at the different variants of HEETS tobacco sticks out there and where to buy them, and explore which variants might be right for different people too. From classic HEETS to menthol options, and all of the varying taste intensities, they’re all here. To find out all you need to know below. like where to buy HEETS, just keep reading.

What are HEETS?

HEETS are tobacco sticks that are designed to be used with an IQOS device. Unlike cigarettes, they’re heated rather than burned, so there’s no smoke, no ash, and less smell. However, IQOS provides cigarette-like satisfaction*, and smokers who switched to IQOS feel more comfortable getting close to people than they did after smoking a cigarette.**

While IQOS is not risk-free, and the best choice any smoker can make is to quit smoking entirely, switching to HEETS and IQOS presents less risk to your health than continuing to smoke***, and each HEETS stick lasts roughly the same time or a number of puffs as a cigarette.

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

HEETS use real tobacco and have a recommended retail price (RRP) of £5.50 for 20 tobacco sticks. They can last for up to six minutes of 14 puffs, and when heated release a vapour rather than smoke. 

*Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

**Source: Online survey conducted by third-party research agencies in 2016 and 2017 among 3,157 IQOS users in Japan, Switzerland, Italy, Romania, and Spain.

**Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

What are the HEETS variants?

As of July 2022, there are ten different HEETS variants, as follows:

  • HEETS Amber
  • HEETS Mauve
  • HEETS Yellow
  • HEETS Blue
  • HEETS Sienna
  • HEETS Sienna Caps
  • HEETS Turquoise
  • HEETS Teak
  • HEETS Green
  • HEETS Russet
  • HEETS Amber



HEETS Amber contain a rounded, toasted tobacco blend with light woody and nutty aroma notes and moderate intensity.


These HEETS contain a crisp menthol tobacco blend with a taste of dark forest fruits. HEETS Mauve is  one of the most aromatic variants, with a light body and moderate intensity.

HEETS Yellow

These HEETS have a light and mellow tobacco blend, with zesty aroma notes. More aromatic than some variants, HEETS Yellow has  a moderate intensity.


HEETS Blue contain a mellow tobacco blend but offer intense menthol cooling and peppermint aroma notes too. They’re more intense than the other menthol variants like HEETS Green and HEETS Turquoise.

HEETS Sienna

These HEETS contain a rounded, toasted tobacco blend like HEETS Amber, but HEETS Sienna have a higher intensity and woody and light tea aroma notes.

HEETS Sienna Caps

HEETS Sienna Caps contain the rounded, toasted tobacco blend of HEETS Sienna, but deliver a cooling menthol sensation with notes of zesty mint with a click, giving the choice between the classic tobacco taste of HEETS Sienna and cooling menthol.

HEETS Turquoise

For a light menthol taste and mellow refreshment, there’s HEETS Turquoise. These HEETS contain a lightly toasted tobacco blend with crisp menthol cooling and zesty aroma notes.


HEETS Teak have a rounded, toasted tobacco blend, with nutty aromas and a moderate-to-high intensity that’s between HEETS Amber and HEETS Sienna.


HEETS Green contain a lightly toasted tobacco blend with balanced menthol cooling and green minty aroma notes for a light menthol experience that’s somewhere between HEETS Blue and HEETS Turquoise in terms of intensity.

HEETS Russet

For a bold taste and a rich toasted tobacco blend, there’s HEETS Russet. These HEETS have malty aromas and a full body and are the most intense HEETS variant.

How Do I Choose the Right HEETS Variant for Me?

The HEETS variant you choose will likely depend on what you’re looking for. Consider whether you’d prefer HEETS with a classic or a menthol taste, and then the sort of body and intensity you’d like.

For example, if somebody was looking for a menthol taste and quite a light intensity, they might go for HEETS Turquoise. Alternatively, for fuller-bodied HEETS and a classic taste, they might consider HEETS Russet.

Which HEETS has the Strongest taste intensity?

HEETS Russet are the boldest HEETS, containing a rich toasted blend of tobacco and a high intensity, and they’re followed by HEETS Sienna if you’re after a classic taste. However, HEETS Blue are the most intense menthol HEETS, with peppermint notes and deep menthol cooling.

For a lighter HEETS experience, there are the light HEETS Yellow and the mellow menthol of HEETS Turquoise.

Where to Buy HEETS?

You can buy HEETS both online in our shop, or, you can find HEETS at around 8,500 different stockists across the UK – you might be able to find them at your local supermarket, corner shop, or vape store. To find out where you can buy HEETS near you, simply enter your postcode or location into our store locator.

If you’re interested in IQOS and HEETS, you can try IQOS with our 14-day trial for £10 upfront. Get a device and two packs of your chosen HEETS variant with free delivery, experience IQOS at home with personalised support for two weeks, and then either return for free or buy the device for £29.

Heated Tobacco

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Want to know more about IQOS heat-not-burn technology?


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