What are HEETS?

HEETS are specially designed real tobacco sticks that are heated by your IQOS device rather than being burned like cigarettes - with no smoke, no ash and less smell.

Tobacco taste

HEETS tobacco sticks are produced with the highest level of precision to offer consistency and a high quality tobacco taste experience.

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Less cost - £5 per pack

Each pack of HEETS contains 20 tobacco sticks at £5 per pack. One HEETS stick lasts roughly the same time or number of puffs as a cigarette.

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Widely available

HEETS are available to purchase online at IQOS.com, in IQOS stores and various supermarkets, vape- and convenience stores. Find your nearest stockist.


Find your favourite

Choose from a selection of ten variants ranging from smooth or full-bodied classic tobacco through to a choice of menthol blends.

HEETS Amber

HEETS Amber offers a rounded, toasted tobacco blend with light woody and nutty aroma notes.

HEETS Amber

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HEETS Green

HEETS Green offers a lightly toasted tobacco blend providing a balanced menthol cooling sensation enriched by green minty aroma notes.

HEETS Green

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HEETS Blue

HEETS Blue offers a mellow tobacco blend providing a deep menthol cooling sensation and peppermint aroma notes.

HEETS Blue

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HEETS Sienna Caps

HEETS Sienna Caps offers a rounded, toasted tobacco blend of Sienna Selection, which in a click delivers a cooling menthol sensation with notes of zesty mint.

HEETS Sienna Caps

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HEETS Russet

HEETS Russet offers a rich toasted tobacco blend with malty aromas and bold taste.

HEETS Russet

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HEETS Sienna

HEETS Sienna offers a rounded, toasted tobacco blend with woody and light tea aroma notes.

HEETS Sienna

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HEETS Teak

HEETS Teak offers a rounded, toasted blend with nutty aromas.

HEETS Teak

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HEETS Turquoise

HEETS Turquoise offers a lightly toasted tobacco blend providing a crisp menthol cooling sensation and zesty aroma notes.

HEETS Turquoise

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HEETS Yellow

HEETS Yellow offers a mellow tobacco blend with zesty aroma notes.

HEETS Yellow

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HEETS Mauve

HEETS Mauve offers a crisp menthol tobacco blend with dark forest fruits.

HEETS Mauve

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Helpful information

IQOS and HEETS were designed to provide you with tobacco satisfaction and duration similar to the one you get from cigarettes. Each HEETS stick can last up to 6 minutes or 14 puffs, a duration similar to that of a cigarette. And the way you puff impacts how long HEETS last.
The HEETS tobacco sticks are designed specifically for IQOS and its length is optimal to be used by the IQOS Holder. The average experience duration is about the same as smoking a conventional cigarette.
HEETS tobacco sticks taste different to cigarettes because the tobacco is heated rather than burned. By heating tobacco the true taste of tobacco is released. Tobacco sticks are made from a specially selected blend of tobacco in order to provide tobacco taste and satisfaction that replicates as much as possible what adult smokers expect.
Yes, HEETS tobacco sticks contain nicotine, which is addictive. Nicotine is naturally present in the tobacco used in HEETS. It is released in the vapor that is generated during the IQOS usage.