IQOS is a product worth switching to

Choosing to heat tobacco, rather than burn it, is what sets us apart from cigarettes. By heating tobacco, we are able to release the true taste of real tobacco.



IQOS HeatControl™ Technology is a specially designed and patented technology that monitors and controls the temperature of the IQOS blade. The blade is made of ceramic incorporating platinum, gold and silver tracks. With HeatControl™ Technology, the tobacco heats to the ideal temperature of 350°C, without burning it - ensuring a consistent and flavorful tobacco taste throughout.

Couple enjoying the smoking alternative