Choosing to heat tobacco, rather than burn it, is what sets us apart from cigarettes. By heating tobacco, we are able to release the true taste of real tobacco.
Heating tobacco, rather than burning it, may seem like a small change - but it redefines the tobacco experience.
When you light a cigarette, the tobacco burns at more than 800°C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350°C, releasing a non-smoke aerosol with no ash and less smell compared to cigarettes.
IQOS HeatControl™ Technology is a specially designed and patented technology that monitors and controls the temperature of the IQOS blade. The blade is made of ceramic incorporating platinum, gold and silver tracks. With HeatControl™ Technology, the tobacco heats to the ideal temperature of 350°C, without burning it - ensuring a consistent and flavorful tobacco taste throughout.
Compact, all-in-one, pocket-sized solution that enables up to 10 uninterrupted uses
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