IQOS heated tobacco for a future without smoke

Limited Time Offer

Move up faster to IQOS CLUB Gold or Platinum Status* when you Refer a Friend**.

Get double the IQOS CLUB points for your first 10 referrals. Easily move up to Gold or Platinum status and be eligible to avail of exclusive perks like Trade-In.

Promo period from Dec. 5, 2023 – Dec. 31, 2023.

Refer now

^{*For IQOS CLUB Silver members moving up to Gold and IQOS CLUB Gold members moving up to Platinum.

** Legal age nicotine users 18 years old and above

Terms and conditions apply.}

It’s the season of giving.

Gift any IQOS ILUMA Kit to your loved ones* and get a FREE GIFT for the both of you!

Use code: GIFTIQOS

Buy a Gift
_{From December 7, 2023 to January 31, 2024 only. Code is applicable for IQOS.com purchases only. Terms & conditions apply.

*Legal-age nicotine users 18 years old and above}

What is IQOS?

IQOS offers adult smokers something different to cigarettes. Our range of smoke free products heat real tobacco, and does not burn it, to deliver a satisfying taste experience. Enjoy real tobacco taste and satisfaction, with no ash, no cigarette smoke, and less smell compared to cigarettes.

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^{_{IQOS is not risk free and provides nicotine, which is addictive. Only for use by adults.}}

IQOS heats tobacco instead of burning it, so there is no smoke smell to bother others.

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IQOS produces less smell and less likely to bother others

IQOS heats tobacco instead of burning it, producing no smoke smell on your hands, hair, clothes or furniture.

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IQOS heats tobacco instead of burning it, which means there is no ash to worry about.

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IQOS ILUMA PRIME

NEW

Next level innovation.

Our most refined and advanced device ever. Bladeless. Clean. Effortless.

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IQOS ILUMA is designed to be used with TEREA sticks. Do not use IQOS ILUMA and TEREA sticks with previous IQOS generations as this may cause damage to your device.

IQOS CLUB* exclusive

Trade-in for the better

No blade means no cleaning. Ever!

IQOS CLUB Members* can upgrade to the new IQOS ILUMA at a special price when they trade-in their old IQOS device!

^{*Exclusive to IQOS CLUB (Platinum & Gold) members only. Terms & Conditions applies.}

Trade-In today

Explore our portfolio.

Find your perfect IQOS match.

NEW

IQOS ILUMA PRIME

Refined and advanced.

NEW

IQOS ILUMA

Effortless and enjoyable.

NEW

IQOS ILUMA ONE

Pocket-sized and ideal on the go.

BONDS by IQOS

Authentic tobacco experience.

Compare and buy

A person inserting an IQOS TEREA stick into an IQOS ILUMA device.

Next level tobacco enjoyment.

With a wide range of variants and no smoke or ash, meet TEREA, the expertly blended tobacco sticks made for IQOS ILUMA.

Not compatible with previous IQOS generations.

Discover TEREA variants

IQOS ILUMA is designed to be used with TEREA sticks. Do not use IQOS ILUMA and TEREA sticks with previous IQOS generations as this may cause damage to your device.

Benefits of IQOS

Discover the reasons why millions* of adult smokers around the world have switched to IQOS.

IQOS holder, next to a cigarette with smoke

Discover benefits

* PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of June 2023. IQOS adult users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.