Woman enjoying the smoking alternative

IQOS

THE WAIT IS FINALLY OVER

Discover IQOS
  • Already own an IQOS device?

    Trade-in your current device for the most advanced IQOS yet at a special price.

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  • Get a special IQOS Starter Kit* today!

    Our IQOS Starter Kit* gives you your first IQOS Kit and 5 packs of HEETS

    LEARN MORE IQOS 3 Multi
DISCOVER

IQOS, A BETTER CHOICE THAN CIGARETTES

There’s no shortage of reasons to enjoy your IQOS. IQOS contains real tobacco and heats it, instead of burning it - which means there is no combustion. And because there is no combustion, it is free from fire, ash, smoke, and has less smell than cigarettes.

DISCOVER THE IQOS BENEFITS