Heat-not-burn: IQOS heated tobacco technology

What is heated tobacco?

Heated tobacco devices heat real tobacco instead of burning it. As a result, there is no fire, ash or cigarette smoke, just real tobacco taste satisfaction.

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Benefits of IQOS

Discover the reasons why millions* of adult smokers around the world have switched to IQOS

IQOS Originals DUO holder, next to a cigarette

IQOS Originals DUO holder, next to a cigarette with smoke

IQOS Originals DUO holder, next to an ashtray

Discover benefits

* PMI Financials or estimates (excluding Russia and Ukraine), IQOS adult user panels and PMI Market Research. Status as of March 2022. IQOS adult users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

How heated tobacco works


Insert your tobacco stick into your device	The tobacco is heated to a lower temperature	Enjoy authentic tobacco taste
Each device has a uniquely designed tobacco stick to deliver real tobacco taste.	Each device heats tobacco instead of burning it. Producing a vapour rather than smoke.	No fire, ash or cigarette smoke, just real tobacco taste satisfaction.

Insert your tobacco stick into your device

Each device has a uniquely designed tobacco stick to deliver real tobacco taste.

The tobacco is heated to a lower temperature

Each device heats tobacco instead of burning it. Producing a vapour rather than smoke.

Enjoy authentic tobacco taste

No fire, ash or cigarette smoke, just real tobacco taste satisfaction.

New style. Same tobacco taste & satisfaction.

NEW IQOS ORIGINALS

Shop IQOS ORIGINALS

IQOS ORIGINALS ONE

Our new all-in-one device, made better for your on-the-go moments.

Rely on up to 20 *back-to-back moments on one full charge.

*Depending on usage

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IQOS ORIGINALS DUO

Our new flagship product, ready when you are. Now in four vibrant new colors.

Enjoy two consecutive uses without recharging. Our fastest charging holder to date.

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IQOS ORIGINALS DUO

Our new flagship product, ready when you are. Now in four vibrant new colors.

Enjoy two consecutive uses without recharging. Our fastest charging holder to date.

Buy now

IQOS Originals Duo heated tobacco device in 4 vibrant colors: turquoise, red, silver and black.

Try IQOS

Test Drive IQOS for 14 days and discover for yourself the benefits this smoke free product brings.*

Try IQOS

*For adult smokers, who do not have an IQOS device yet, are at least 18 years old and above,
and residing in the Philippines, who would otherwise continue to use tobacco or nicotine
containing products.

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Authentic tobacco taste.
No ash. No cigarette smoke smell.

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Try before you buy.

Enjoy the new BONDS by IQOS for 7 days from the comfort of your own home.

*For adult smokers, who do not have an IQOS device yet, are at least 18 years old and above, and residing in the Philippines, who would otherwise continue to use tobacco or nicotine containing products.

Try now