What is heated tobacco?

Heated tobacco devices heat real tobacco instead of burning it. As a result, there is no fire, ash or cigarette smoke, just real tobacco taste satisfaction.

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Benefits of IQOS

Discover the reasons why millions* of adult smokers around the world have switched to IQOS

IQOS Originals DUO holder, next to a cigarette

 

 

IQOS Originals DUO holder, next to a cigarette with smoke

 

 

IQOS Originals DUO holder, next to an ashtray

Discover benefits

 

* PMI Financials or estimates (excluding Russia and Ukraine), IQOS adult user panels and PMI Market Research. Status as of March 2022. IQOS adult users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. 

How heated tobacco works

How heated tobacco works

Insert your tobacco stick into your device
The tobacco is heated to a lower temperature
Enjoy authentic tobacco taste

Each device has a uniquely designed
tobacco stick to deliver real tobacco
taste.

Each device heats tobacco instead of
burning it. Producing a vapour rather
than smoke.

No fire, ash or cigarette smoke, just
real tobacco taste satisfaction.

Insert your tobacco stick into your device

Each device has a uniquely designed tobacco stick to deliver real tobacco taste.

The tobacco is heated to a lower temperature

Each device heats tobacco instead of burning it. Producing a vapour rather than smoke.

Enjoy authentic tobacco taste

No fire, ash or cigarette smoke, just real tobacco taste satisfaction.

New style. Same tobacco taste & satisfaction.

NEW IQOS ORIGINALS

Shop IQOS ORIGINALS

IQOS ORIGINALS ONE

Our new all-in-one device, made better for your on-the-go moments.

Rely on up to 20 *back-to-back moments on one full charge.

*Depending on usage

Buy now

IQOS ORIGINALS DUO

Our new flagship product, ready when you are. Now in four vibrant new colors. 

Enjoy two consecutive uses without recharging. Our fastest charging holder to date.

Buy now

IQOS ORIGINALS DUO

Our new flagship product, ready when you are. Now in four vibrant new colors. 

Enjoy two consecutive uses without recharging. Our fastest charging holder to date.

Buy now

IQOS Originals Duo heated tobacco device in 4 vibrant colors: turquoise, red, silver and black.

Try IQOS

Try IQOS

Test Drive IQOS for 14 days and discover for yourself the benefits this smoke free product brings.*

Try IQOS

*For adult smokers, who do not have an IQOS device yet, are at least 18 years old and above,
and residing in the Philippines, who would otherwise continue to use tobacco or nicotine
containing products.


Authentic tobacco taste.
No ash. No cigarette smoke smell.

Discover More

 

            Discover More

Try before you buy.

Enjoy the new BONDS by IQOS for 7 days from the comfort of your own home.

*For adult smokers, who do not have an IQOS device yet, are at least 18 years old and above, and residing in the Philippines, who would otherwise continue to use tobacco or nicotine containing products.

Try now

More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

Care you can count on

Contact our personal coaches for support on how to get the best use from your IQOS.

Refer a Friend*

Refer IQOS to a friend* and get rewarded

One year warranty

Discover myIQOS Benefits

*Adult smokers / nicotine product users 18 years old and above who would otherwise continue to use tobacco or nicotine containing products.