IQOS - Heated tobacco and Heat-Not-Burn Products

IQOS heated tobacco devices heat real tobacco unlike cigarettes that burn it. As a result, there is no fire, ash or cigarette smoke, just real tobacco taste satisfaction.

IQOS heated tobacco devices and products give you an advanced alternative to smoking that brings you tobacco taste satisfaction and no smoke smell, so you are less likely to bother others.

Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level of tobacco enjoyment.

A man holding an IQOS device fist bumps his friend; a smiling woman looks on.

What is heated tobacco?

IQOS devices heat tobacco instead of burning it. As a result, there is no fire, ash or cigarette smoke.

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A man about to get a haircut from a barber holding an IQOS ILUMA device.

Heated tobacco with real tobacco taste

Savor real tobacco taste, with a wide range of heated tobacco variants to choose from.

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A couple embracing, the man holding a Jade Green IQOS ILUMA PRIME.

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IQOS heated tobacco devices produce less smell compared to cigarettes that can bother others.

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What is heated tobacco?

IQOS devices heat tobacco instead of burning it. As a result, there is no fire, ash or cigarette smoke.

Discover more

Heated tobacco with real tobacco taste

Savor real tobacco taste, with a wide range of heated tobacco variants to choose from.

Discover more

Get closer

IQOS heated tobacco devices produce less smell compared to cigarettes that can bother others.

Discover more

A man holding an IQOS device fist bumps his friend; a smiling woman looks on.
A man about to get a haircut from a barber holding an IQOS ILUMA device.
A couple embracing, the man holding a Jade Green IQOS ILUMA PRIME.

Benefits of IQOS heated tobacco

Discover the reasons why millions* of adult smokers around the world have switched to IQOS heated tobacco devices and products.

IQOS holder, next to a cigarette

 

 

IQOS holder, next to a cigarette with smoke

 

 

IQOS holder, next to an ashtray

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* PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of June 2023. IQOS adult users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

 

Our heated tobacco technology

Explore the science and technology behind our range of IQOS heat-not-burn devices.

An illlustration showing IQOS ILUMA SMARTCORE INDUCTION SYSTEM™.

IQOS ILUMA SMARTCORE INDUCTION SYSTEM™

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An illustration showing BONDS by IQOS ROUNDHEAT TOBACCO SYSTEM™

BONDS by IQOS ROUNDHEAT TOBACCO SYSTEM™

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IQOS ILUMA PRIME New

IQOS ILUMA PRIME New

Get ready for an enhanced heated tobacco experience

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New

 

With a wide range of heated tobacco variants and no smoke or ash, meet TEREA, the expertly blended tobacco sticks made for IQOS ILUMA.

Not compatible with older IQOS heated tobacco generations.

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Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. See Important information.

Simple ways to switch to heated tobacco products

Simple ways to switch to heated tobacco products

Try IQOS heated tobacco at home

Take a guided trial with an expert at the comfort of your home with our heated tobacco device lending service.

Try IQOS

*For adult smokers at least 18 years old and above who would otherwise continue to use tobacco or nicotine containing products. Try IQOS is available in Metro Manila only.