Discover why 33.8 million* adult smokers have switched over to IQOS.
Discover why 33.8 million* adult smokers have switched over to IQOS.
No smoke smell
IQOS ILUMA i does not burn tobacco so there is no cigarette smoke smell and no second-hand smoke.
No ash to clean
You’re less likely to bother others* with IQOS ILUMA i as it leaves no ash stains and residue.
*85% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.
Real tobacco taste
TEREA sticks used with IQOS contain tobacco leaves that is not burned, giving you the taste of real tobacco.
*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2024. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.
IQOS ILUMA i heats tobacco instead of burning it, so it emits 95% less toxic chemicals* compared to cigarettes.
IMPORTANT INFORMATION: This does not necessarily equal to a 95% reduction in risk. IQOS ILUMA is not risk free and still provide nicotine which is addictive. “95% less” represents the average reduction in levels of a range of harmful chemicals, excluding nicotine, as compared to the smoke of a reference cigarette.
Enjoy a 2-pack TEREA Starter Kit* on your 1st IQOS purchase.
*Available for new customers (buying 1st IQOS device) only. T&Cs apply.
