Discover IQOS.

IQOS is a brand with a big vision: To replace every cigarette for all adult smokers (18+) who would otherwise continue to smoke or use nicotine containing products.

Man and woman embracing and he has an IQOS holder in hand.

If you’re an adult smoker (18+) looking for a better choice than continued smoking, IQOS is here to support you on your journey. Just like the 12.7 million adult IQOS users around the world who are already on that same journey.*

IQOS is at the forefront of science to help make real change a reality.

* PMI Financials or estimates (excluding Russia and Ukraine), IQOS adult user panels and PMI Market Research. Status as of March 2022. IQOS adult users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

Discover heated tobacco.

With IQOS, you get to experience real tobacco taste and satisfaction – without burning the tobacco.

Unlike cigarettes, there is no fire or burning involved so there is no cigarette smoke, no ash and less smell compared to cigarettes. Instead, IQOS produces a non-smoke aerosol that dissipates more quickly.
IQOS holder in one hand, the charger in the other
Every day, thousands of adult smokers around the world stop burning tobacco and start heating it with IQOS.*
Man at event with IQOS holder in hand

*Source: Status as of December 2020 Exclusive Heat-Not-Burn users that are using PMI HeatSticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research. 

Science meets dedication.

IQOS is dedicated to providing smoke-free choices for legal age smokers (18+).
Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes.

Explore science behind IQOS

More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

Care you can count on

Contact our personal coaches for support on how to get the best use from your IQOS.

Refer a Friend*

Refer IQOS to a friend* and get rewarded

One year warranty

Accidental damage coverage, rapid replacement, and international assistance

Discover myIQOS Benefits

*Adult smokers / nicotine product users 18 years old and above who would otherwise continue to use tobacco or nicotine containing products.

Want to chat?

Store locator

Find the nearest IQOS Store with our store locator


Give us a call on #983838


We promise to get back to you within 24 hours


Visit our Facebook Customer Care page and chat with a Customer Care agent