Discover IQOS.

IQOS is a brand with a big vision: To replace every cigarette for all adult smokers who would otherwise continue to smoke or use nicotine containing products.

Man and woman embracing and he has an IQOS holder in hand.

If you’re an adult smoker (18+) looking for a better choice than continued smoking, IQOS is here to support you on your journey. Just like the 12.7 million adult IQOS users around the world who are already on that same journey.*

IQOS is at the forefront of science to help make real change a reality.

*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. IMPORTANT INFORMATION: IQOS is not risk free.

Discover heated tobacco.

With IQOS, you get to experience real tobacco taste and satisfaction – without burning the tobacco.

Unlike cigarettes, there is no fire or burning involved so there is no cigarette smoke, no ash and less smell compared to cigarettes. Instead, IQOS produces a non-smoke aerosol that dissipates more quickly.
IQOS holder in one hand, the charger in the other
Every day, thousands of adult smokers around the world stop burning tobacco and start heating it with IQOS.*
Man at event with IQOS holder in hand

*Source: Status as of December 2020 Exclusive Heat-Not-Burn users that are using PMI HeatSticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research. 

Science meets dedication.

IQOS is dedicated to providing smoke-free choices for legal age smokers (18+).
Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes.

Explore science behind IQOS


Test Drive IQOS for 14 days discover for yourself the benefits this smoke free product brings.*


*For adult smokers, who do not have an IQOS device yet, are at least 18 years old and above, and residing in the Philippines, who would otherwise continue to use tobacco or nicotine containing products.

Want to chat?

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Find the nearest IQOS Store with our store locator


Give us a call on #983838


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