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    A feature banner for the TEREA Bundle Offer. The text at the top reads '2 REAMS + 2 FREE PACKS'. Below the text, there are 7 packs of TEREA arranged in two rows. At the bottom center of the image, there is a white button with the text 'Shop now'.
    Shop TEREA Get 2 FREE TEREA packs on your 2 ream TEREA purchase! T&Cs apply.
  • Discover Learn about heated tobacco & smoke-free alternatives
    • Discover
    • What is IQOS? Discover a new way to enjoy tobacco
    • What is Heated Tobacco? Discover heated tobacco innovation
    • Why IQOS? Discover the science behind IQOS
    • Smoke-free Alternatives Discover other smoke-free alternatives
    • Featured Articles Discover the latest releases from IQOS
    Close-up of an IQOS ILUMA i PRIME against a futuristic teal abstract background with radiating curved lines.
    Discover IQOS ILUMA i A new generation of devices for a clean, seamless, and more flexible experience than before.
  • Try Touch, test, try IQOS first
    • Try
    • Try IQOS Touch, taste & try it first!
    • First steps with IQOS Trial Kit Watch how to use the IQOS Trial Kit
    Person holding a sleek Breeze Blue IQOS ILUMA i Holder with a blurred cityscape background, wearing an orange shirt.
    Experience IQOS today Touch, taste & try IQOS without paying full price
  • Experience IQOS Curious X
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