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The science and vision behind IQOS
IQOS is the combination between science, technology and vision.
Science behind heated tobacco
We believe in science. We believe it can change the lives of millions of smokers, who would otherwise continue to smoke or use nicotine containing products. To achieve this, we recruited scientists to work on an important idea: developing better alternatives that adult smokers / nicotine product users can switch to if they don’t want to quit.
Hundreds of scientists and engineers at PMI’s global Research and Development centers in Switzerland and Singapore have developed and evaluated IQOS, an innovative electronic device that heats tobacco and does not burn it. It produces a non-smoke aerosol and delivers real tobacco taste and satisfaction.
Why heating is better
Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. Combining science and technology is how we developed a better alternative compared to cigarettes.
IQOS is changing the way adult smokers (18+) enjoy tobacco - especially for those who would otherwise continue to smoke.
IQOS ILUMA SMARTCORE INDUCTION™ technology and IQOS HeatControl™ technology prevent tobacco from burning, which means combustion does not occur and no cigarette smoke is produced. Because IQOS heats tobacco and does not burn it, there is no fire, no ash and less smell than cigarettes.
Heating technology
Cigarettes burn tobacco, reaching high temperatures, and producing ash, tar, and smoke.
IQOS ILUMA SMARTCORE INDUCTION SYSTEM™ technology and IQOS HeatControl™ technology heat tobacco to a lower temperature, ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce cigarette smoke. It generates a non-smoke aerosol that dissipates quickly, and provides real tobacco taste and satisfaction and less smell compared to cigarettes.
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IQOS heats tobacco, and does not burn it.
