What is IQOS?
IQOS is the better tobacco experience. With IQOS, there’s no burning, no lingering cigarette smoke smell, and no ash.
A better way to enjoy tobacco starts here
IQOS provides real tobacco pleasure without the ash and smoke smell that bothers others. Explore the benefits of a refined and cleaner experience.
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Modern tobacco pleasure
without the burning
Cigarettes burn tobacco, reaching high temperatures, and producing smoke with toxic chemicals.
IQOS uses special technology that heats tobacco from the inside at a lower temperature. It does not burn tobacco, produces no second-hand smoke, and emits 95% less toxic chemicals*.
IQOS ILUMA i heats tobacco instead of burning it, so it emits 95% less toxic chemicals* compared to cigarettes.
IMPORTANT INFORMATION: This does not necessarily equal to a 95% reduction in risk. IQOS ILUMA is not risk free and still provide nicotine which is addictive. “95% less” represents the average reduction in levels of a range of harmful chemicals, excluding nicotine, as compared to the smoke of a reference cigarette.
IQOS ILUMA i and TEREA
With IQOS ILUMA i, experience improved draw, taste consistency, generous vapor and less lingering smell than ever before with every TEREA stick it is used together with.
FAQs about IQOS
IQOS is an electronic device that heats tobacco instead of burning it, which allows you to experience the real tobacco taste with no fire, no ash, and less smell than cigarettes. When heating tobacco, it delivers nicotine which is addictive and isn't risk free.
IQOS is not a vape product, IQOS is also not an electronic cigarette.
Both IQOS and vape produce nicotine-containing aerosol without ash and smoke. However, IQOS heats real tobacco while vape vaporize e-liquid with nicotine.
The best alternative for smokers who would otherwise continue to smoke is to use the product that provides a level of satisfaction that enables them to completely switch from cigarette smoking.
The crucial difference between cigarettes and IQOS is the way the tobacco is used.
In the case of cigarettes, the tobacco is lit and burned. In IQOS, on the other hand, real tobacco is only heated by a heating blade.
In a cigarette, the combustion process produces ash and cigarette smoke.
IQOS is different: The tobacco heater releases the real tobacco taste and nicotine by constant heating with the SMARTCORE INDUCTION SYSTEM, but without fire, ash, and cigarette smoke smell.
Heating tobacco releases flavors and nicotine and allows adult smokers to experience tobacco without combustion. So, it’s no wonder that IQOS heated tobacco, also known as “heat-not-burn,” is becoming an alternative among adult smokers, as it incorporates tobacco without smoke, ash or cigarette smoke smell.
IQOS is not risk-free and delivers nicotine, which is addictive. If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether. However, switching completely to IQOS is a better choice than continuing to smoke.
