IQOS 2.4 PLUS

The original heat-not-burn device

  • Enter the world of IQOS with our classic IQOS 2.4 Plus

    This cigarette alternative is a feat of engineering and science to bring you our HeatControl™ technology with an affordable price.

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Meet the IQOS 2.4 Plus

Just as you start your journey to better smoke-free alternatives, our determination to create IQOS started with a similar passion. IQOS 2.4 PLUS was born from the need to deliver an experience free from fire, ash and with less smell than cigarettes. With its simple and user-friendly design, you can start your IQOS journey.

Best is our beginning

IQOS 2.4 Plus was born from the need to deliver a better tobacco experience free from fire, smoke, and ash in a way that could be made available to all adult smokers. Experience IQOS 2.4 Plus, the start of our heated tobacco journey.

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Couple enjoying their IQOS 2.4 Plus

How does it work?

With IQOS HeatControl™ Technology, we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco – no fire, no ash and less smell than cigarettes.