The original heat-not-burn device

  • Enter the world of IQOS with our classic IQOS 2.4 Plus

    This cigarette alternative is a feat of engineering and science to bring you our HeatControl™ technology with an affordable price. Yours at ₱2,990.


Meet the IQOS 2.4 Plus

Just as you start your journey to better smoke-free alternatives, our determination to create IQOS started with a similar passion. IQOS 2.4 PLUS was born from the need to deliver an experience free from fire, ash and with less smell than cigarettes. With its simple and user-friendly design, you can start your IQOS journey.

IQOS 2.4 Plus White

Simply IQOS

The original heat-not-burn device is the pioneer in heated tobacco technology and simple to use, making your start into the world of heated tobacco a revolutionary one. 


Best is our beginning

IQOS 2.4 Plus was born from the need to deliver a better tobacco experience free from fire, smoke, and ash in a way that could be made available to all adult smokers. Experience IQOS 2.4 Plus, the start of our heated tobacco journey.

Couple enjoying their IQOS 2.4 Plus

How does it work?

With IQOS HeatControl™ Technology, we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco – no fire, no ash and less smell than cigarettes.

Range of IQOS accessories and devices

Yours in so many ways

With hundreds of different customization options and accessories, your IQOS device is ready to easily integrate into your life to make it truly yours.