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The  IQOS ILUMA series:  IQOS ILUMA, IQOS ILUMA PRIME and IQOS ILUMA ONE

15-Nov-22

Discover IQOS ILUMA - the newest IQOS devices series

For a smoke-free tobacco experience, in a range of devices featuring next-level technology, simplicity and choice, it's time to switch to IQOS ILUMA.

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An IQOS ILUMA device in a person's hand.

15-Nov-22

What is IQOS ILUMA?

For a smoke-free tobacco experience, in a range of devices…

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An assortment of IQOS ILUMA accessories.

15-Nov-22

Choosing accessories for IQOS ILUMA

There are hundreds of combinations of accessories for you to choose from if you want to personalise your IQOS…

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An IQOS ILUMA PRIME in a person's hands.

15-Nov-22

What's the difference between IQOS 3 DUO and IQOS ILUMA?

How advanced is the new IQOS ILUMA? Well, it’s got all the features you know from IQOS 3 DUO, such as…

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IQOS ILUMA devices.

15-Nov-22

IQOS ILUMA series: discover the difference between IQOS…

Our newest tobacco heating devices are packed with breakthrough induction technology for next level…

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An IQOS ILUMA PRIME Holder and Pocket Charger in a person's hands.

15-Nov-22

What are TEREA tobacco sticks?

Discover TEREA, made exclusively for IQOS ILUMA. Its ingenious SMARTCORE INDUCTION SYSTEMTM brings you...

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15-Nov-22

IQOS ILUMA series launches in Japan...

The IQOS ILUMA launch took place in Japan amidst a lot of anticipation—generating intrigue and was received with a lot of interest. On launch day, media got the exclusive...

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What is Heated Tobacco?

15-Nov-22

What is heated tobacco?

The idea of heating tobacco instead of burning it has been around for some time. After years of research and development at Philip Morris International (PMI), it finally came to life,....

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Heated Tobacco/ HEETS Varieties & Comparisons

15-Nov-22

Heated tobacco varieties and heated tobacco comparisons

Heated tobacco products are an innovative alternative for adults who would otherwise continue to smoke or use other nicotine products....

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Why IQOS tobacco heating products are becoming popular among adult smokers

15-Nov-22

Why IQOS heated tobacco is becoming popular among adult smokers

Heating tobacco releases flavors and nicotine and allows adult smokers to experience tobacco without combustion. So it’s no wonder that IQOS heated tobacco, also known as “heat-not-burn,”...

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Where Can You Find Heated Tobacco?

15-Nov-22

Where can you find heated tobacco?

The IQOS community currently boasts more than 10 million* adult smokers who have chosen to switch to IQOS and leave cigarettes behind. And it’s easy to see why....

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The History of IQOS Heated Tobacco Products

15-Nov-22

The History of IQOS Heated Tobacco Products

When thinking of Philip Morris International, most people probably think of “tobacco company” or “cigarette manufacturer”...

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How Heated Tobacco Devices Work?

15-Nov-22

How heated tobacco devices work

Heated tobacco devices heat tobacco instead of burning it. The result? A tobacco experience with none of the fire, ash or smoke that cigarettes produce......

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Alternatives to Smoking Cigarettes

15-Nov-22

Alternatives to smoking cigarettes

Adult smokers today have the option of exploring different experiences than smoking cigarettes. If you are an adult smoker who would otherwise continue to smoke or use other nicotine products, curious about......

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Replacing Cigarettes with Better Alternatives

15-Nov-22

Replacing cigarettes with better alternatives

The wonderful thing about the world we live in today is that we are spoiled for choice. Regardless of what we are interested in, a simple search online will bring up various options for us to explore and choose from.....

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How to Replace Cigarettes, Not the Nicotine

15-Nov-22

How to Replace Cigarettes, Not the Nicotine

Nicotine is a substance that occurs naturally in tobacco plants, as well as in fruits and vegetables, such as tomatoes, eggplants, green peppers and potatoes.....

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Tobacco heating devices vs E-Cigarettes: What’s different?

15-Nov-22

Heated Tobacco vs E-Cigarettes: What’s the difference?

The first time you heard of heated tobacco devices, did you perhaps think that they were the same thing as electronic cigarettes? While both products are electronic, smoke-free alternatives for legal-aged smokers, there are......

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IQOS vs E-Cigarettes. What is the difference?

15-Nov-22

IQOS vs. e-cigarettes: What is the difference?

IQOS heated tobacco devices and e-cigarettes are both smoke-free alternatives to cigarettes for adults who would otherwise continue to smoke or use other nicotine products.....

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Is IQOS a Vape?

15-Nov-22

Is IQOS a Vape?

We’ve heard this question time and time again – is IQOS a vape?......

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E-Cigarette Liquid vs. Heated Tobacco Sticks

15-Nov-22

E-Cigarette Liquid vs. HEETS Tobacco Sticks

E-cigarettes and heated tobacco products share one very important thing in common: they can provide an alternative to adult smokers who would otherwise continue smoking or use other nicotine products.......

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15-Nov-22

Do E-Cigarettes Contain Tobacco?

There are many smoking alternatives out there today available for adult smokers, and each have different features and functions......

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15-Nov-22

January 10 2022

IQOS 3 DUO is now available at an amazing new price. 300 AED only.......

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15-Nov-22

May 31 2021

Moonlight Silver IQOS 3 DUO Limited Edition device and accessories....

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15-Nov-22

December 28 2020

IQOS vs. Electronic Shisha: Is IQOS an E-Shisha?......

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15-Nov-22

December 28 2020

Why adult smokers are making the switch to IQOS?..........

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15-Nov-22

December 28 2020

What is IQOS HeatControl™ Technology?.......

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15-Nov-22

December 9 2020

IQOS 3 FROSTED RED LIMITED EDITION........

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15-Nov-22

October 14 2020

IQOS 3 DUO LUCID TEAL LIMITED EDITION.....

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15-Nov-22

September 7 2020

IQOS BOUTIQUE OPENING AT THE DUBAI MALL....

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15-Nov-22

February 6 2020

IQOS vs E-Cigarettes – what is the difference?.....

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15-Nov-22

September 3 2020

The US Food and Drug Administration (FDA) decision: a new milestone for IQOS.....

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15-Nov-22

March 30 2020

IQOS Covid-19 Update.......

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