01-Apr-26

IQOS ILUMA i ELECTRIC PURPLE

The IQOS ILUMA i family is growing, giving you more choices and personalization options.

Electric Purple is here!

This bold new colour combines elegance and energy—perfect for those who love style with a vibrant twist. Its sleek aluminum body, soft textured case and unique colour make your ILUMA i stand out.

Upgrade your device or add Electric Purple to your IQOS ILUMA i collection.
Available at the same price as other colours, starting from AED 150*.

Buy Electric Purple

New to IQOS?

IQOS heats tobacco instead of burning it. It’s smoke-free, ash-free, with less lingering smell and 95% less harmful chemicals than cigarettes*.
Make the switch to a better alternative today.

Explore IQOS

Exceptional Taste for Every Preference.

Smooth and balanced. Rich and bold. Aromatic and fresh. 
With our range of TEREA sticks, you’ll find your favorite flavour.

Explore TEREA

*Recommended Retail Selling Price
**95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com.