Discover TEREA.

Next level tobacco experience.

Discover TEREA, made exclusively for IQOS ILUMA. The ingenious SMARTCORE INDUCTION SYSTEMTM brings you improved draw, taste consistency from stick to stick, and less lingering smell than cigarettes, according to most consumers* - available in 11 flavours.
 

* 90% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.

Made for each other.

IQOS ILUMA pioneering bladeless SMARTCORE INDUCTION SYSTEMTM works in harmony with TEREA sticks. Together they redefine the principles of tobacco heating for an improved tobacco taste experience.

A person holding a pack of TEREA sticks while holding an IQOS ILUMA device.

Next level experience.

The heart of the new bladeless SMARTCORE INDUCTION SYSTEMTM is the metal heating element placed at the core of the tobacco stick.

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An illustration showing the SMARTCORE INDUCTION SYSTEMTM inside IQOS ILUMA devices.

Do not use IQOS ILUMA and TEREA sticks with IQOS devices of previous generations, as this may cause damage to your device. Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. Visit important information.

The TEREA Stick

An IQOS ILUMA device with a TEREA stick being fitted compared to an IQOS 3 device which should not be used with TEREA.

Made for IQOS ILUMA.

Made for IQOS ILUMA.

Because TEREA tobacco sticks feature a fully sealed tobacco part they are not compatible with IQOS 3 DUO or any earlier blade generation devices. Using a TEREA stick in a device with blade heating technology may damage the blade.
 

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Discover TEREA flavours

Used exclusively with IQOS ILUMA devices

TEREA Bronze

Rich and aromatic tobacco blend enriched with cocoa and dry fruit aroma notes.

Buy TEREA Bronze

Shop all TEREA flavours

TEREA Sienna

Rounded and toasted tobacco blend matched with earthy nuances and subtle light tea aroma notes.

Buy TEREA Sienna

Shop all TEREA flavours

TEREA Teak

Balanced and toasted tobacco blend coupled with creamy and nutty aroma notes.

Buy TEREA Teak

Shop all TEREA flavours

TEREA Amber

Rounded and roasted tobacco blend layered with nutty aroma notes.

Buy TEREA Amber

Shop all TEREA flavours

TEREA Yellow

Mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

Buy TEREA Yellow

Shop all TEREA flavours

TEREA Silver

Balanced and toasted tobacco blend gently refined with light aroma notes of spicy herbs.

Buy TEREA Silver

Shop all TEREA flavours

TEREA Turquoise

Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

Buy TEREA Turquoise

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TEREA Purple Wave

Rich and aromatic tobacco blend, infused with crisp menthol cooling sensations and indulged in dark forest fruit aroma nuances.

Buy TEREA Purple Wave

Shop all TEREA flavours

Do not ingest or disassemble TEREATM sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. See important information.

What is TEREA? 

What is TEREA? 

TEREA offer a range of tobacco taste experiences, from rich to refined and crisp. TEREA tobacco sticks are designed to be used only with IQOS ILUMA - available in 11 flavours.

TEREA offer a range of tobacco taste experiences, from rich to refined and crisp. TEREA tobacco sticks are designed to be used only with IQOS ILUMA - availabel in 11 flavours.

Buy TEREA

Buy TEREA

Packs of TEREA heat sticks.

Meticulous care at every step

A photograph of tobacco leaves.

Our mission

At every step, TEREA for IQOS ILUMA has been planned with precision to deliver the best tobacco experience yet. 

Cut tobacco leaves.

Quality checks

The superior quality tobaccos selected for TEREA are subject to rigorous checks. The crops are traced to farm level, and a series of comprehensive controls maintain the highest standards of leaf quality.

An IQOS TEREA tobacco stick used exclusively in IQOS ILUMA devices.

The final product

During the blending phase, each batch is analysed every 10 minutes. Only tobaccos that pass every step of our process and are of sufficiently high standard are then used in TEREA tobacco sticks.

Simple ways to switch.

  • Speak to an Expert
  • Pay monthly
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 IQOS Experts are available to help you get started

 IQOS Experts are available to help you get started

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Get your new device today and pay in 4 month interest free installments with Tabby

Get your new device today and pay in 4 month interest free installments with Tabby

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