Discover TEREA.

Next level tobacco experience.

Discover TEREA, made exclusively for IQOS ILUMA. The ingenious SMARTCORE INDUCTION SYSTEM^TM brings you improved draw, taste consistency from stick to stick, and less lingering smell than cigarettes, according to most consumers* - available in 11 flavours.

* 90% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.

Made for each other.

IQOS ILUMA pioneering bladeless SMARTCORE INDUCTION SYSTEMTM works in harmony with TEREA sticks. Together they redefine the principles of tobacco heating for an improved tobacco taste experience.

A person holding a pack of TEREA sticks while holding an IQOS ILUMA device.

Next level experience.

The heart of the new bladeless SMARTCORE INDUCTION SYSTEMTM is the metal heating element placed at the core of the tobacco stick.

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An illustration showing the SMARTCORE INDUCTION SYSTEMTM inside IQOS ILUMA devices.

Do not use IQOS ILUMA and TEREA sticks with IQOS devices of previous generations, as this may cause damage to your device. Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. Visit important information.

An IQOS ILUMA device with a TEREA stick being fitted compared to an IQOS 3 device which should not be used with TEREA.

Made for IQOS ILUMA.

Because TEREA tobacco sticks feature a fully sealed tobacco part they are not compatible with IQOS 3 DUO or any earlier blade generation devices. Using a TEREA stick in a device with blade heating technology may damage the blade.

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Discover TEREA flavours

Used exclusively with IQOS ILUMA devices

TEREA Bronze

Rich and aromatic tobacco blend enriched with cocoa and dry fruit aroma notes.

Buy TEREA Bronze

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TEREA Sienna

Rounded and toasted tobacco blend matched with earthy nuances and subtle light tea aroma notes.

Buy TEREA Sienna

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TEREA Teak

Balanced and toasted tobacco blend coupled with creamy and nutty aroma notes.

Buy TEREA Teak

Shop all TEREA flavours

TEREA Amber

Rounded and roasted tobacco blend layered with nutty aroma notes.

Buy TEREA Amber

Shop all TEREA flavours

TEREA Yellow

Mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

Buy TEREA Yellow

Shop all TEREA flavours

TEREA Silver

Balanced and toasted tobacco blend gently refined with light aroma notes of spicy herbs.

Buy TEREA Silver

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TEREA Turquoise

Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

Buy TEREA Turquoise

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TEREA Purple Wave

Rich and aromatic tobacco blend, infused with crisp menthol cooling sensations and indulged in dark forest fruit aroma nuances.

Buy TEREA Purple Wave

Shop all TEREA flavours

Do not ingest or disassemble TEREA^TM sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. See important information.

What is TEREA?

TEREA offer a range of tobacco taste experiences, from rich to refined and crisp. TEREA tobacco sticks are designed to be used only with IQOS ILUMA - available in 11 flavours.

TEREA offer a range of tobacco taste experiences, from rich to refined and crisp. TEREA tobacco sticks are designed to be used only with IQOS ILUMA - availabel in 11 flavours.

Buy TEREA

Meticulous care at every step

Our mission

At every step, TEREA for IQOS ILUMA has been planned with precision to deliver the best tobacco experience yet.

Quality checks

The superior quality tobaccos selected for TEREA are subject to rigorous checks. The crops are traced to farm level, and a series of comprehensive controls maintain the highest standards of leaf quality.

An IQOS TEREA tobacco stick used exclusively in IQOS ILUMA devices.

The final product

During the blending phase, each batch is analysed every 10 minutes. Only tobaccos that pass every step of our process and are of sufficiently high standard are then used in TEREA tobacco sticks.

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This product is not risk free and provides nicotine, which is addictive.
Only for use by adults.

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This website contains information about smoke-free products and we need your age to make sure that you are an adult in the United Arab Emirates who would otherwise continue to smoke or use tobacco products. PMI’s smoke-free products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They provide nicotine, which is addictive. Only for use by adults. Please visit Important Information page of this website for further risk information.

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Discover TEREA.

Made for each other.

Next level experience.

The TEREA Stick

Made for IQOS ILUMA.

Made for IQOS ILUMA.

Discover TEREA flavours

TEREA Bronze

TEREA Sienna

TEREA Teak

TEREA Amber

TEREA Yellow

TEREA Silver

TEREA Turquoise

TEREA Purple Wave

What is TEREA?

What is TEREA?

Meticulous care at every step

Our mission

Quality checks

The final product

Simple ways to switch.

Speak to an Expert

Pay monthly