Discover TEREA.

Next level tobacco experience.

Discover TEREA, made exclusively for IQOS ILUMA. The ingenious SMARTCORE INDUCTION SYSTEMTM brings you improved draw, taste consistency from stick to stick, and less lingering smell than cigarettes, according to most consumers* - available in 11 flavours.

* 90% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.

Made for each other.

IQOS ILUMA pioneering bladeless SMARTCORE INDUCTION SYSTEMTM works in harmony with TEREA sticks. Together they redefine the principles of tobacco heating for an improved tobacco taste experience.

A person holding a pack of TEREA sticks while holding an IQOS ILUMA device.

Next level experience.

The heart of the new bladeless SMARTCORE INDUCTION SYSTEMTM is the metal heating element placed at the core of the tobacco stick.

Discover more

An illustration showing the SMARTCORE INDUCTION SYSTEMTM inside IQOS ILUMA devices.