New

IQOS ILUMA
Next Level Forward. 

No broken blades or cleaning. Ever.
Available now on iqos.com & the IQOS Boutique.
 

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What is IQOS?

IQOS offers adult smokers something different to cigarettes. Distinctive by design, IQOS does not burn tobacco and is a better alternative than continued smoking.

Discover IQOS

Important information: IQOS is not risk-free. 


New

IQOS ILUMA PRIME 

Next level experience

Our most refined and advanced device ever. Bladeless. Clean. Effortless.

IQOS ILUMA devices are designed to be used only with TEREA tobacco sticks.

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IQOS ILUMA is designed to be used only with TEREA sticks. Do not use IQOS ILUMA and TEREA sticks with IQOS devices of previous generations, as this may cause damage to your device. Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. Visit Important information.

 


Hard to choose?

Compare the ILUMA range to see which device is right for you.

A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.

New

IQOS ILUMA PRIME

Refined and advanced.

A Moss Green IQOS ILUMA.

New

IQOS ILUMA

Effortless and familiar.

An IQOS ILUMA ONE.

New

IQOS ILUMA ONE

Pocket-sized and ideal on the go.

Compare and buy

IQOS ILUMA is designed to be used only with TEREA sticks. Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. Visit  Important information.

Discover TEREA flavours.

Used exclusively with IQOS ILUMA devices

TEREA Bronze

Rich and aromatic tobacco blend enriched with cocoa and dry fruit aroma notes.

Explore the TEREA range

Find your flavor

TEREA Sienna

Rounded and toasted tobacco blend matched with earthy nuances and subtle light tea aroma notes.

Explore the TEREA range

Find your flavor

TEREA Teak

Balanced and toasted tobacco blend coupled with creamy and nutty aroma notes.

Explore the TEREA range

Find your flavor

TEREA Amber

Rounded and roasted tobacco blend layered with nutty aroma notes.

Explore the TEREA range

Find your flavor

TEREA Yellow

Mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

Explore the TEREA range

Find your flavor

TEREA Silver

Balanced and toasted tobacco blend gently refined with light aroma notes of spicy herbs.

Explore the TEREA range

Find your flavor

TEREA Turquoise

Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

Explore the TEREA range

Find your flavor

TEREA Purple Wave

Rich and aromatic tobacco blend, infused with crisp menthol cooling sensations and indulged in dark forest fruit aroma nuances.

Explore the TEREA range

Find your flavor

We IQOS Because …

 Discover why millions of adult smokers around the world have switched to IQOS.*

Real Tobacco

Flying pig

No Combustion

Better Choice

*Source: Status as of June 2021. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

Your style.
Your details.

Mix and match as you go with our widest range of accessories. Ever.

Discover accessories

November 15 2022

What is IQOS ILUMA?

For a smoke-free tobacco experience, in a range of devices… 

November 15 2022

What's the difference between IQOS 3 DUO and IQOS ILUMA?

How advanced is the new IQOS ILUMA? Well, it’s got all the features you know from IQOS 3 DUO, such as….

November 15 2022

What is IQOS IQOS ILUMA series: discover the difference between IQOS…

Our newest tobacco heating devices are packed with breakthrough induction technology for next level…

November 15 2022

What are TEREA tobacco sticks?

Discover TEREA, made exclusively for IQOS ILUMA. Its ingenious SMARTCORE INDUCTION SYSTEM™ brings you...

November 15 2022

What is IQOS ILUMA?

For a smoke-free tobacco experience, in a range of devices… 

November 15 2022

What is IQOS IQOS ILUMA series: discover the difference between IQOS…

Our newest tobacco heating devices are packed with breakthrough induction technology for next level…

November 15 2022

What's the difference between IQOS 3 DUO and IQOS ILUMA?

How advanced is the new IQOS ILUMA? Well, it’s got all the features you know from IQOS 3 DUO, such as….

November 15 2022

What are TEREA tobacco sticks?

Discover TEREA, made exclusively for IQOS ILUMA. Its ingenious SMARTCORE INDUCTION SYSTEM™ brings you...