In the UAE, a cultural oasis is on the rise, bringing people together from all walks of life to progress. Just like the thousands of adult IQOS users in the UAE who chose better*.
Let’s celebrate our ambition to progress together with the launch of IQOS ILUMA WE Limited Edition. Visit the IQOS Boutique at Dubai Mall, for an immersive experience and make memorable moments – in collaboration with Nassim Nasr.
*Although not risk free, IQOS is a better choice compared to continued smoking.
Hard to choose?
Compare the ILUMA range to see which device is right for you.
IQOS ILUMA PRIME
Refined and advanced.
Effortless and familiar.
IQOS ILUMA ONE
Pocket-sized and ideal on the go.
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- Pay monthly