Discover IQOS.

WELCOME TO IQOS WORLD WITHOUT SMOKE

IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.

Whether you’re an adult smoker taking your first steps away from continued smoking, or you’ve already made the switch, IQOS will help you stay in the moments that matter.

IQOS offers real tobacco taste without smoke and cigarette smoke smell getting in the way, so you can stay in the moments that matter.

An IQOS ILUMA Holder and Pocket Charger.

A Jade Green IQOS ILUMA Holder with a ring accessory held by a person with a leather-like full wrap.

We choose better together.

IQOS smoke-free devices leave no smoke and less lingering smell compared to cigarettes*.

*90% agreement amongst 674 adult consumers in Japan and Italy, 2020-2021.

IQOS ILUMA emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

An IQOS device and holder in a person's hand.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See important information on IQOS.com.

As IQOS produces less smell than cigarettes, it is less likely to bother people around you.

A Moss Green IQOS ILUMA Holder and Pocket Charger.

All our IQOS devices leave less lingering smell on hands, hair and clothes than cigarettes.

“I'm getting even closer to friends, with no cigarette smoke between us.”

Legal age IQOS user

Science meets dedication.

PMI is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes.

Explore IQOS science