Whether you’re an adult smoker taking your first steps away from continued smoking, or you’ve already made the switch, IQOS will help you stay in the moments that matter.
We choose better together.
IQOS smoke-free devices leave no smoke and less lingering smell compared to cigarettes*.
*90% agreement amongst 674 adult consumers in Japan and Italy, 2020-2021.
IQOS ILUMA emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See important information on IQOS.com.
As IQOS produces less smell than cigarettes, it is less likely to bother people around you.
All our IQOS devices leave less lingering smell on hands, hair and clothes than cigarettes.
I IQOS Because …
Discover why millions of adult smokers around the world have switched to IQOS..