IQOS - Tobacco Heating Device

An innovative alternative, delivering a real tobacco experience.

A real advanced alternative to smoking that brings you a true tobacco taste experience and is a better choice than smoking cigarettes.

IMPORTANT INFORMATION: IQOS is not risk-free.

Person's hands holding a white IQOS 3 DUO in one, the charger in the other

Better choice.

IQOS is a better choice than continued smoking. IQOS emits 95% lower levels of harmful chemicals compared to cigarettes.*

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IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information

A man's hand holding a gold IQOS device with HEETS stick inserted

See the difference.

IQOS heat-not-burn technology uses real tobacco, yet produces no smoke.

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A brilliant gold IQOS holder and charger are comfortably held in a man's hand

Better is up to us.

No smoke, no messy ash, less smell than cigarettes. 

Discover more

 

Better choice.

IQOS is a better choice than continued smoking. IQOS emits 95% lower levels of harmful chemicals compared to cigarettes.*

Discover more

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information

See the difference.

IQOS heat-not-burn technology uses real tobacco, yet produces no smoke.

Discover more

 

Better is up to us.

No smoke, no messy ash, less smell than cigarettes. 

Discover more

 

Person's hands holding a white IQOS 3 DUO in one, the charger in the other
A man's hand holding a gold IQOS device with HEETS stick inserted
A brilliant gold IQOS holder and charger are comfortably held in a man's hand

We IQOS because…

Discover why millions of adult smokers around the world have switched to IQOS.*

<h5 class="text-soft-white rte-selected-content coral--light" data-rte-text="Text soft white ">Real Tobacco</h5>

Money tree illustation

<h5 class="rte-selected-content coral--light text-soft-white" data-rte-text="Text soft white ">No Combustion</h5>

<h5 class="text-soft-white rte-selected-content coral--light" data-rte-text="Text soft white ">Better Choice</h5>

*Source: Status as of June 2021. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.

Insert HEETS stick into the holder
HEETS touches ceramic coated blade.
Holder vibrates when ready
350°C
Still image from designs – HEET Stick approaching Holder from above. Still image from designs – HEET Stick inserted into Holder with transparent reveal of internal fit. Still image from designs – HEET Stick inserted into Holder revealing the blade inside.

Find your preferred flavour

HEETS Dimensions Apricity

Rich and Velvety

Explore the flavour range

HEETS Dimensions Ammil Menthol

Mellow and Refreshing

Explore the flavour range

HEETS Dimensions Yugen Menthol

Rich and Lively

Explore the flavour range

Heets Bronze

HEETS Bronze Selection

Rich and Warm.

Explore the flavour range

HEETS Sienna Selection

Intense and Earthy.

Explore the flavour range

HEETS Teak Selection

Rounded and Velvety.

Explore the flavour range

HEETS Amber Selection

HEETS Amber Selection

Balanced and Roasted. 

Explore the flavour range

HEETS Yellow Selection

Mild and Mellow.

Explore the flavour range

HEETS Silver Selection

Refined and Toasted. 

Explore the flavour range

HEETS Turquoise Selection Menthol

Refreshing and Crisp.

Explore the flavour range


More to discover with myIQOS

Care you can count on, privileges to inspire you


More to discover with myIQOS

Care you can count on, privileges to inspire you

Care you can count on

Access our IQOS Experts for support on how to get the best expericne with your IQOS.

Peace of mind

Accidental damage coverage, rapid replacement and international assistance. IQOS Care Plus Terms & Conditions apply.