Discover heated tobacco

The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level of tobacco experience.

Real advanced alternatives to cigarettes that deliver real tobacco taste and are a better choice than continued smoking*. Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level.

Important information: IQOS is not risk-free. It provides nicotine, which is addictive.

A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.

Better choice

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*

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Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*’95% less’ represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on iqos.com.

an IQOS ILUMA PRIME Holder and Pocket Charger.

True tobacco taste

Experience real tobacco taste, with a wide range of flavour experiences.

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An IQOS ILUMA PRIME Holder and Pocket Charger.

Less smell

Most consumers agree that IQOS ILUMA produces less smell compared to previous generations of IQOS.*

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* 72% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.

Better choice

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*

Discover more

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*’95% less’ represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on iqos.com.

True tobacco taste

Experience real tobacco taste, with a wide range of flavour experiences.

Discover more

Less smell

Most consumers agree that IQOS ILUMA produces less smell compared to previous generations of IQOS.*

Discover more

* 72% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.

A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.
an IQOS ILUMA PRIME Holder and Pocket Charger.
An IQOS ILUMA PRIME Holder and Pocket Charger.

I IQOS Because …

Discover why millions of adult smokers around the world have switched to IQOS..

Real Tobacco

Money Tree illustration

No Combustion

Flying pig

Better Choice

Car emissions illustration

Heating technology

Explore the science and technology behind the range of IQOS heat-not-burn devices..

An illlustration showing IQOS ILUMA SMARTCORE INDUCTION SYSTEM™.

IQOS ILUMA SMARTCORE INDUCTION SYSTEM™

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IQOS ILUMA PRIME New

Get ready for an enhanced tobacco experience

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An IQOS ILUMA PRIME Pocket Charger and Holder.

Discover TEREA flavours.

Used exclusively with IQOS ILUMA devices

TEREA Bronze

Rich and aromatic tobacco blend enriched with cocoa and dry fruit aroma notes.

Explore the TEREA range

Find your flavor

TEREA Sienna

Rounded and toasted tobacco blend matched with earthy nuances and subtle light tea aroma notes.

Explore the TEREA range

Find your flavor

TEREA Teak

Balanced and toasted tobacco blend coupled with creamy and nutty aroma notes.

Explore the TEREA range

Find your flavor

TEREA Amber

Rounded and roasted tobacco blend layered with nutty aroma notes.

Explore the TEREA range

Find your flavor

TEREA Yellow

Mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

Explore the TEREA range

Find your flavor

TEREA Silver

Balanced and toasted tobacco blend gently refined with light aroma notes of spicy herbs.

Explore the TEREA range

Find your flavor

TEREA Turquoise

Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

Explore the TEREA range

Find your flavor

TEREA Purple Wave

Rich and aromatic tobacco blend, infused with crisp menthol cooling sensations and indulged in dark forest fruit aroma nuances.

Explore the TEREA range

Find your flavor

Do not use IQOS ILUMA and TEREA sticks with IQOS devices of previous generations, as this may cause damage to your device. Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. Visit Important information.

More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

More to discover
with myIQOS

Care you can count on,
privileges to inspire you.

Care you can count on

Access our IQOS Experts for support on how to get the best use from your IQOS.

First to know

Be the first to know about new IQOS products, limited editions and programs.

Reassurance

Accidental damage protection, rapid replacement and international assistance.