A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.

Discover the features of IQOS

Why adult smokers are switching from smoking to IQOS.

Cigarette filter with brown combustion stains compared to IQOS TEREA stick in an IQOS ILUMA holder with no equivalent stain.

Burning a cigarette generates smoke and tar. This is not the case with IQOS. Why?

IQOS heats tobacco instead of burning it. It generates a tobacco vapor that is fundamentally different from cigarette smoke and which contains significantly less harmful chemicals.*

Switching completely to IQOS is a better choice than continuing to smoke**.

IMPORTANT INFORMATION:  The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive.

*Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke. **Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

IQOS testimonial

“I am using IQOS. I can now use IQOS at home or in the car without having everything smelling of cigarette smoke.”

*Legal age IQOS user.

A burnt toast and an IQOS ILUMA holder.

IQOS doesn't burn tobacco

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

IMPORTANT INFORMATION: IQOS is not risk free

IQOS is a better choice than continued smoking 

IQOS heats tobacco instead of burning it, so it doesn’t produce fire, ash or smoke. IQOS ILUMA emits on average 95% lower levels of harmful chemicals compared to cigarettes.* 

Important information: It does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

* Reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.  

A Jade Green IQOS ILUMA PRIME Pocket Charger and Holder.

Next level innovation.

Our newest tobacco heating devices are packed with breakthrough induction technology for next level tobacco experience.

Discover IQOS ILUMA

Discover the TEREA collections

To be used exclusively with IQOS ILUMA devices.

TEREA

A range of 8 familiar flavours.

Discover

TEREA Dimensions

Explore an exciting range of 3 distinct flavours.

Discover

More to discover
with myIQOS

Care you can count on,
privileges to inspire you

More to discover
with myIQOS

Care you can count on,
privileges to inspire you

Care you can count on

Access our IQOS Experts for support on how to get the best use from your IQOS.

First to know

Be the first to know about new IQOS products, limited editions and programs

Reassurance

Accidental damage protection, rapid replacement and international assistance.