A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.

Discover the features of IQOS

Why adult smokers are switching from smoking to IQOS.

Cigarette filter with brown combustion stains compared to IQOS TEREA stick in an IQOS ILUMA holder with no equivalent stain.

Burning a cigarette generates smoke and tar. This is not the case with IQOS. Why?

IQOS heats tobacco instead of burning it. It generates a tobacco vapor that is fundamentally different from cigarette smoke and which contains significantly less harmful chemicals.*

Switching completely to IQOS is a better choice than continuing to smoke**.

IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive.

*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information on iqos.com

**Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

IQOS testimonial

“I am using IQOS. I can now use IQOS at home or in the car without having everything smelling of cigarette smoke.”

*Legal age IQOS user.

IQOS doesn't burn tobacco

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

IMPORTANT INFORMATION: IQOS is not risk free

IQOS is a better choice than continued smoking

IQOS heats tobacco instead of burning it, so it doesn’t produce fire, ash or smoke. IQOS ILUMA emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

Important information: It does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information on iqos.com