30 May, 2025

IQOS ILUMA i has Launched

Here at IQOS, we are excited to announce the launch of our newest tobacco heating devices: IQOS ILUMA i PRIME and IQOS ILUMA i. With 4 new smart features - Touch Screen, FlexPuff, FlexBattery, and Pause Mode - our most advanced devices yet.
 

IQOS ILUMA i PRIME and IQOS ILUMA i

The IQOS ILUMA i PRIME and IQOS ILUMA i are our latest devices, providing a more flexible and adaptable experience compared to previous IQOS generations.

IQOS ILUMA i PRIME is available in 4 colours: Garnet Red, Midnight Black, Breeze Blue, and Aspen Green. Excited to find out more? Allow us to take you on this discovery journey – learn more in our Explore the New IQOS ILUMA i PRIME Article. 

IQOS ILUMA i is available in 5 colours: Breeze Blue, Green, Midnight Black, Terracotta, Violet.
 

Looking to Buy IQOS ILUMA i devices?

You can buy IQOS ILUMA i devices online and in-store. Use our store locator to find your nearest IQOS shop. 

IQOS ILUMA i PRIME device is priced at 400 AED.

IQOS ILUMA i device is priced at 240 AED.

Learn more about IQOS ILUMA i devices technology and features.