27 October, 2025

IQOS Brings Its Global Seletti Partnership to Dubai Design Week 

IQOS and Seletti are joining forces at Dubai Design Week 2025. Experience art, innovation, and design like never before, and be among the first to own the exclusive IQOS x Seletti device.

IQOS is bringing its global partnership with the iconic Italian design brand Seletti to Dubai Design Week, from 4 to 9 November 2025.

The collaboration celebrates creativity, innovation, and self-expression. Visitors will step into a unique immersive piazza brought to you straight from Milan. The space features a dedicated Seletti exhibition, the latest IQOS innovations, art, design and the biggest names in music from across the region.

Be the first to own the IQOS Iluma i x Seletti limited-edition device, a bold fusion of elegance and playful artistic design.

Discover IQOSxOff-Reunion music line-up below:

Tuesday Nov 4th: 
Headliner Idreesi with Jaz and Patch

Wednesday Nov 5th: 
Headliner Shabjdeed with Motion and Shadi Megallaa

Thursday Nov 6th: 
Chen Mimo with Karrouhat and Cheb Moha

Friday Nov 7th: 
Cascou & Crew

Saturday Nov 8th: 
Headliner El Waili with Gharam Electric

Sunday Nov 9th: 
Bu Kulthoum with Sara Hardan & Saad Naamani

Send us a DM on Instagram @IQOSUAE to get on the guest list. Limited spaces available.

Don’t miss this unforgettable design moment. follow IQOS UAE on Instagram for the latest updates and behind-the-scenes content.