Discover BEYOND at Dubai Design Week 2026

Visit IQOS space at Dubai Design Week from 4-8 November 2026 and be among the first to discover IQOS ILUMA i BEYOND Limited Edition in the UAE. Inspired by curiosity and designed for those who look beyond the expected, IQOS brings together design, creativity and technology in an immersive experience.

At the heart of the experience is CURIOUS STUDIO, a platform where curiosity becomes creation. Developed in collaboration with Ouchhh Studio, it invites visitors to explore interactive installations and discover new perspectives through art, technology and participation. This adds to Dubai Design Week's programme of creative exploration and human connection, opening up new ways of seeing and interacting with the world around us.

Visitors will also experience the reveal of unique artworks, created through a collaboration between Ouchhh Studio and UAE creative collaborator Karrouhat, alongside regional collaborators Cheb Moha, Abrar Zenkawi and HiFi, as part of the CURIOUS STUDIO experience.

Date: 4-8 November 2026 
Location: Dubai Design District (d3), Dubai
Agenda: The Curious Studio space opens every morning at 10am till 8pm. The space will also host DDW's opening party on November 4th, and a closing party on November 7th. Please follow our Instagram page to get the latest updates.

Explore CURIOUS STUDIO and see how curiosity can take us beyond the ordinary.

Follow IQOS UAE on Instagram for the latest updates and exciting reveal of BEYOND Limited Edition.