Where can you find heated tobacco?

The IQOS community currently boasts more than 10 million* adult smokers who have chosen to switch to IQOS and leave cigarettes behind. And it’s easy to see why. IQOS heats tobacco instead of burning it, thus offering adult smokers who would otherwise continue to smoke or use other nicotine products, real tobacco taste and experience with no fire, no ash and no cigarette smoke smell. 

If you’d also like to leave smoke behind and join the IQOS community, there is currently: IQOS 3 DUO device. You can find our heated tobacco device in our IQOS online shop or in any of our IQOS stores.


*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

Where can you find HEETS?

IQOS uses specially designed tobacco sticks for heating called HEETS. To create HEETS and bring IQOS legal age users a high quality tobacco taste experience, we use the latest developments in design, materials and technology innovation. HEETS feature a clever construction made up of 5 parts, one of them consisting of specially prepared tobacco made of real tobacco leaf. By combining these 5 components, HEETS provide taste satisfaction close to a cigarette.** 

HEETS offer tobacco experience without having to compromise. A modern twist on tobacco classics, HEETS come in a range of flavor experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every taste palate. You can choose your HEETS based on aroma, body and intensity. Go for a lower intensity if you prefer round and refined taste sensations and a higher one for richer tastes.

You can find our tobacco sticks HEETS on the IQOS online shop, where you can order them from the comfort of your home. Or in retailers such as petrol stations and tobacco shops. 

If you’d like to find heated tobacco near you, you can visit our Store Locator with a map, which will direct you to  your closest IQOS points. Or you can ask us in the Online Chat.

** Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).  

Where can you find HEETS while travelling?

Wherever you are travelling, you can enquire with the respective customs administration about how many HEETS you are permitted to take into that country and buy the respective amount before travelling. 

You can also use the list below to find out in which countries HEETS are available:


Canada, Colombia, Curacao, Guatemala, Dominican Republic


Lithuania, Italy, Switzerland, Portugal, Romania, Monaco, Germany, Denmark, Netherlands, Greece, United Kingdom, Spain, Poland, Canary Islands, France, Czech Republic, Corsica , Slovakia, Slovenia, Bulgaria, Cyprus, Andorra, Croatia, Latvia, San Marino, Azores , Madeira, Hungary, Sweden, Albania, Bosnia Herzegovina


Russia, Ukraine, Kazakhstan, Israel, South Africa, Serbia, Palestine, Armenia, La Reunion, Moldova, UAE, Saudi Arabia and Kuwait.


Japan, New Zealand, Korea, Malaysia