December 28 2020
Why adult smokers are making the switch to IQOS?
The IQOS tobacco heating system is a better alternative for adult smokers because it delivers tobacco experience without smoke, ash and cigarette smoke smell.
The heating of tobacco releases real tobacco taste and nicotine that allows adult smokers to experience tobacco without combustion. So it’s no wonder that the IQOS tobacco heating system, also known as “heat-not-burn”, is becoming a common alternative to smoking among adult smokers, as it delivers tobacco experience without smoke, ash or cigarette smoke smell. IQOS is the #1 tobacco heating product* and thousands of adult smokers around the world make the switch to IQOS every day**.
What’s more, IQOS is less likely to bother people around you, as it produces no smoke. It also leaves less lingering smell on hands, clothes and hair compared to cigarettes. All these features make IQOS a better alternative to cigarettes and the reason why more than 12.7 million adult smokers have already chosen to switch to IQOS and leave cigarettes behind***.
*Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019. (excluding China and US).
**Source: Status as of December 2019. Exclusive Heat-Not-Burn users that are using PMI HeatSticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.
***Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom HeatSticks represent more than 70% of their past 7-day tobacco consumption.