Latest Articles

How to use the IQOS 3 device

If there’s anything to do with IQOS heat not burn products that you’re unsure about, this ‘How To’ guide should put a...

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Vaping Hotspots Across The UK

Research reveals a more than thirty fold increase in the number of vape shops in the UK over the last five years.

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What Is Harm Reduction?

Harm reduction is the application of additional measures to reduce the risk of harm of an inherently dangerous activity.

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Say Goodbye to Bulky Devices

Why carry around bulky technology when you don’t have to? Say goodbye to bulky devices and hello instead to the...

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Could IQOS Remove the Smell of Burnt Tobacco from Your Life?

If you smoke cigarettes, you know how unpleasant that stale smoke smell can be. But did you know that the reason for...

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Welcome To Our Flagship IQOS Store: High Street Kensington

It’s a coffee bar, a pet-friendly hangout, a great place to work/relax/read – and it’s our flagship IQOS store....

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IQOS Accessories - Which One Suits You?

IQOS Accessories - Which One Suits You?

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Mythbusting: Is There Plastic in HEETS Filters?

There’s a very simple answer to this question, which is a big, bold NO! Let’s explain why by addressing some commonly...

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Why Inclusion, Diversity and Equality Matter to Us

Equality, diversity and inclusion matters at PMI. We embrace differences in people, ideas and perspectives.

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Who Is Behind IQOS?

At PMI we never take shortcuts – except when it comes to expressing our name. PMI is the company responsible for IQOS...

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Buying IQOS: Online or In-Store?

There are several ways to buy IQOS. Visit the IQOS Online Shop or find your nearest IQOS Store.

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Where Can I Try IQOS Before I Buy?

Interested in IQOS but want to try it in the comfort of your own home before committing to the device?

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Why Upgrade to IQOS 3 or IQOS Multi?

What comes to mind when you hear the word upgrade? Experience an improved design and innovation with IQOS 3 and IQOS...

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Our New IQOS YouTube Channel is Now Live!

We are proud to announce that our new IQOS UK YouTube channel is now live!

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Six Key Differences Between Burning Tobacco and Heating Tobacco

IQOS heats tobacco just enough to release a flavourful nicotine-containing tobacco vapour but without burning the...

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