A woman using a Moss Green IQOS ILUMA device.

Try the new IQOS ILUMA your way

Not sure about IQOS ILUMA? Don't worry, you can try it before buying and discover the entire portfolio of tobacco sticks flavors.

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Take a guided trial in-store

Our experts are on hand to walk your through the basics and get you started on your IQOS journey.

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Try IQOS ILUMA with an IQOS coach

We can answer all your questions or help you with purchase directly. We are happy to walk you through everything you need to know to switch from cigarettes to IQOS. Just leave us your contact details and we will reach out.

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We choose better together.

With IQOS you get an alternative to cigarettes that delivers taste satisfaction with less smell and no smoke.

IQOS emits 95% less harmful chemicals compared to cigarettes.*
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Important information: This does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *'95% less' represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important information.

Unlike cigarettes, IQOS has no lit end or second-hand smoke. 
A hand is holding IQOS ILUMA device

Important information: IQOS is not risk-free.

The majority of smokers who switch to IQOS completely quit cigarettes.*
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*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.

Important information: This does not necessarily equal a 95% reduction in risk. These products are not risk-free.

Which IQOS ILUMA to try?

A dark IQOS ILUMA Holder inside a Pocket Charger.

IQOS ILUMA

Enjoy a clean, bladeless experience with IQOS ILUMA.

Try IQOS ILUMA

A sleek IQOS ILUMA ONE device.

IQOS ILUMA ONE

IQOS ILUMA ONE syncs to your rhythm.

Try IQOS ILUMA ONE

Next level technology.

More TEREA flavours to explore

TEREA Russet illustrations
TEREA Russet illustrations
TEREA Russet illustrations

TEREA Russet

Robust and malty.

TEREA Russet is a full-bodied, toasted tobacco blend that is perfectly balanced with satisfying malty aroma notes.

Buy TEREA Russet  

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TEREA Bronze illustrations
TEREA Bronze illustrations
TEREA Bronze illustrations

TEREA Bronze

Rich and warm.

TEREA Bronze is a mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

Buy TEREA Bronze

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TEREA Sienna illustrations
TEREA Sienna illustrations
TEREA Sienna illustrations

TEREA Sienna

Balanced and woody.

TEREA Sienna is a rounded, toasted tobacco blend matched with woody nuances and subtle light tea aroma notes.

Buy TEREA Sienna 

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TEREA Amber illustrations
TEREA Amber illustrations
TEREA Amber illustrations

TEREA Amber

Balanced and roasted.

TEREA Amber is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.

Buy TEREA Amber 

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TEREA Yellow illustrations
TEREA Yellow illustrations
TEREA Yellow illustrations

TEREA Yellow

Mild and zesty.

TEREA Yellow is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.

Buy TEREA Yellow 

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TEREA Turquoise illustrations
TEREA Turquoise illustrations
TEREA Turquoise illustrations

TEREA Turquoise

Refreshing and cooling.

TEREA Turquoise is a lightly toasted tobacco blend wih crisp menthol cooling enriched by subtle zesty aroma notes.

Buy TEREA Turquoise

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TEREA Blue illustrations
TEREA Blue illustrations
TEREA Blue illustrations

TEREA Blue

Deep and cooling.

TEREA Blue is a mellow tobacco blend with deep menthol cooling enhanced by peppermint and creamy vanilla aroma notes.

Buy TEREA Blue 

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TEREA Briza Pearl
TEREA Briza Pearl

TEREA Briza Pearl

Refined to Fresh.

TEREA Briza Pearl is a rounded and toasted tobacco blend delivers satisfying gentle woody and tea aroma notes. But on a click, a cooling flavour adds delicate minty notes

Buy TEREA Briza Pearl

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TEREA Ruby Fuse
TEREA Ruby Fuse

TEREA Ruby Fuse

Fruity aroma without menthol.

TEREA Ruby Fuse is a mellow and aromatic tobacco blend complemented with deep indulgent raspberry and floral undertone aroma notes

Buy TEREA Ruby Fuse

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TEREA Mauve Wave
TEREA Mauve Wave
TEREA Mauve Wave

TEREA Mauve Wave

Fresh and blueberry.

TEREA Mauve Wave is a tobacco blend infused with crisp menthol cooling sensations and blueberry aroma nuances.

Buy TEREA Mauve Wave

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TEREA Willow
TEREA Willow
TEREA Willow

TEREA Willow

Fresh and citric.

TEREA Willow is a tobacco blend with crisp menthol cooling sensations complemented with citrus nuances and aromas of spicy herbs.

Buy TEREA Willow

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TEREA Amelia Pearl
TEREA Amelia Pearl

TEREA Amelia Pearl

Fresh flavour with aroma notes of watermelon.

TEREA Amelia Pearl is a balanced, toasted tobacco blend delivers light aroma notes of spicy herbs. But on a click, a cooling flavour adds pleasant warm aroma notes of watermelon

Buy TEREA Amelia Pearl

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TEREA Abora Pearl
TEREA Abora Pearl

TEREA Abora Pearl

Fresh flavour with aroma notes of green apple.

TEREA Abora Pearl is a full-bodied, toasted tobacco blend delivers satisfying malty aroma notes. But on a click, a cooling flavour adds refined green apple notes.

Buy TEREA Abora Pearl

Shop all TEREA flavours

Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. TEREA™ sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion.
Visit important information.

IQOS testimonial

“I'm getting even closer to friends, with no cigarette smoke to come between us.”

Veronika
ITALY

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of July 2021. IQOS users who have completely quit cigarettes and for whom HEETS sticks represent at least 70% of their past 7-day heated tobacco consumption.

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