IQOS and lil SOLID 2.0 offer heated tobacco alternatives

New-generation
electronic cigarette

Choose from a wide selection of pods

More info

Switch to IQOS now:

Discover
the special offer.

Choose from our tobacco heating devices.

Find out more

HEETS bundle
for as low as EUR 39

A free cap of your choice

Buy

Do you have an IQOS device that you no longer use?

Find out how the process of recycling unused IQOS devices works, and how together we can look after the environment.

More Information

IQOS emits 95% less harmful chemicals compared to cigarettes.*

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free

Switch now

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.com

Choose how you switch.

Heated tobacco
Vaping

Heated tobacco

Gives you the familiar, satisfying taste of tobacco

Learn more

Vaping

Go completely tobacco-free with e-liquid

Learn more

Difficult to decide? Let us help.

Help me choose

14,7 million* adult smokers
have already switched to
IQOS.

* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of July 2021. IQOS users who have completely quit cigarettes and for whom HEETS sticks represent at least 70% of their past 7-day heated tobacco consumption.