1 in 4 smokers spend more time thinking about giving up than who will win the Premier League or where their next holiday will be according to the latest poll conducted on behalf of the ‘IQOS No Smoke Index’, an ongoing research project designed to better understand the challenges faced by UK smokers attempting to quit cigarettes. 

Of the 1,500 adults who smoke that took part in the poll, nearly 1 in 5 (18%) said they give more thought to quitting than their finances or even what to cook for dinner (15%). 

The majority of smokers reported they wanted to quit cigarettes to improve their health and to also save money; with 43% of respondents intending to quit this October. 

More than half (55%) said going ‘cold turkey’ was their preferred option for attempting to quit, while nearly 1 in 3 (29%) said they plan to use smoke free alternatives such as vapes to help them during their quitting journey. 

However, the results also found 76% of smokers polled have previously tried and failed to quit in the past, with attempts lasting on average just 8.4 days before they returned to cigarettes. 

Harry Wake, IQOS UK Spokesman comments: “The results tell us that quitting cigarettes can dominate thoughts over so many everyday things, from what’s for dinner that night to how your team might get on in the football.”

“October provides a point in the calendar for smokers to really commit to their intention to quit smoking for good. 

“However, whilst everyone knows the best thing any smoker can do is to stop smoking completely – for those that don’t use October as a springboard for quitting they should consider switching to less harmful alternatives. 

“When switching to a less harmful smoke-free alternative, such as IQOS ILUMA, smokers can also save up to £3000* per year – it’s a win win, less harmful to health and better for wealth.” 

Launched in the UK last month IQOS ILUMA uses cutting-edge induction technology to heat not-burn real tobacco delivering real tobacco taste and cigarette-like satisfaction*, whilst emitting 95%* less harmful chemicals* with no smoke, no ash and less lingering smell versus cigarettes. 

For further information about IQOS ILUMA, including the IQOS cost saving calculator visit www.iqos.com. 



The IQOS No Smoke Index, a research project designed to better understand the challenges faced by UK smokers attempting to quit cigarettes


The trends and motivations behind smokers’ intention to quit smoking cigarettes. 

Who are they, where do they live, what’s the timeline to give up. 


Why are smokers planning to quit? 

What are their major concerns? Is it cost, health, family pressure, social stigma, duration of habit. 


What are smokers doing to quit? What alternatives are they using to help move away from cigarettes? 

How are smokers feeling and what are the outcomes they achieve in success and duration.


Important information: IQOS is not risk-free and provides nicotine, which is addictive.

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