IQOS Sustainability

Return, Reuse, Recycle


At IQOS we are working to reduce waste generated from our products and maximise recycling.​

That’s why we’re rolling out initiatives to improve used products collection.

We know we have a lot of work to do.​
And together, we have the power to make it happen.

Want to take part?

Extend the life
of your IQOS device


See what you can do

Reduce the littering of
used sticks


Discover more

88% of IQOS users would like to do more to reduce their impact on the environment.* Would you?



Online survey conducted in Japan, Russia & Germany with 718 IQOS adult users in April 2021

Our goal

100% of our smoke-free product users with access to collection and recovery of devices and consumables by 2025.

Making the difference. Together.

Extend the life of your device

From taking care of your IQOS through to returning products for reuse and recycling, we can all play our part.

Learn more

Discover our refreshed devices

We give returned devices in good condition a chance to be used, at a great price.

Coming soon

Discover our recycling programme

Our goal? It’s simple: to increase the number of recycled IQOS devices.

Learn more