Bright days are better without smoke and ash.
What is IQOS?
New: Multibuy – Save up to 10% on TEREA/DELIA/LEVIA
Subscribe and save up to 15% on TEREA/DELIA/LEVIA
What is IQOS?
IQOS works with a range of heated tobacco products and zero tobacco products, designed to provide a satisfying experience without ash, smoke and less smell than cigarettes.
No smoke. No ash. Less smell.1
Doesn’t leave stain on fingers.
Better choice than continued smoking.2
Important Information: IQOS is not risk-free.
How does IQOS work?
Using IQOS is simple and intuitive.
Just charge your IQOS, insert a TEREA, DELIA or LEVIA zero tobacco stick and start using it once your device indicates it's ready.
Watch the video to learn more about how IQOS works.
New to IQOS? Take our quiz for personalised guidance
Ready to start your smoke-free journey with IQOS?
Compare the IQOS ILUMA range to see which device is right for you.
Buy with confidence on IQOS.com
Buy direct from us and benefit from enhanced service.
Flexible
Payment option
Money-Back
Guarantee
2 year
Warranty
Discover IQOS heated nicotine sticks
Explore a wide range of tobacco and zero tobacco sticks, for use only with IQOS ILUMA devices.
LEVIA: Tobacco-Free
LEVIA zero tobacco nicotine sticks deliver a fresh flavour sensation without
liquid or smoke. From £4.50 per pack (20 sticks) when you buy 2+ bundles.
TEREA:
Refined Tobacco
Discover uniquely crafted flavours, from classic and menthol tobacco to capsule flavours. From £6.30 per pack (20 sticks) when you buy 2+ bundles.
DELIA:
Classic Tobacco
DELIA delivers a more classic tobacco taste for a cigarette-like satisfaction. From £5.40 per pack (20 sticks) when you buy 2+ bundles.
Lowest price per pack shown applies when the maximum discount is unlocked. T&Cs apply.
"Since I switched to IQOS, I'm coughing less and as a singer that feels great. I wish I'd switched earlier."
Real adult consumer who was rewarded for his participation in this campaign.
Discover our full range of smoke-free products.
We also offer Nicotine Pouches and Vaping Products.
What's in the IQOS Curiosity Garden?
Pop in to explore immersive experiences, enjoy music at our Curiosity Garden stage, discover new flavours and personalise your IQOS device. It’s all about music, creativity and real connection.
IQOS ILUMA i news and blog.
1 - Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022.
2 - Based on the totality of evidence available for IQOS in comparison with continuing to smoke.