This summer, find us where the music is

We’re bringing the Curiosity Garden to six of the UK’s most-loved festivals – with live music, immersive experiences and plenty of reasons to stop by.

More than a festival stop

Pop in to explore immersive experiences, enjoy music at our Curiosity Garden stage,  discover new flavours and personalise your IQOS device.

It’s all about music, creativity and real connection.

Step into the Curiosity Garden

A reward is waiting for you at the Curiosity Garden. Find our IQOS staff at the Curiosity Garden and register to unlock exclusive rewards*

This is the beating heart of every festival stop – a one-of-a-kind space where live music, bold art and unexpected moments come together to create something you won’t find anywhere else. From show-stopping DJ sets that’ll keep you dancing all afternoon to surprise performances you’ll be talking about for weeks, the Curiosity Garden is where the best festival memories are made.

Wander through immersive installations, and let the energy of a hand-picked line-up of artists carry you through every single day of summer. While you’re here, discover the latest IQOS products at our stand – explore the range, try something new and find out what IQOS is all about.

*Rewards are subject to availability. 1 redemption per registration. Only available for adult nicotine users. Rewards are not exchangeable or redeemable for cash.

Follow the music

We’re on the road from May through to August. Check the dates below and come say hello at the Curiosity Garden – we’ll be easy to find.

30th May – 31st May 2026
Brockwell Park, London

A celebration of pop, self-expression and fun, Mighty hoopla brings together iconic performances and festival energy like nowhere else.

At the IQOS Curiosity Garden stage you’ll experience some of the best DJs and live performances across the weekend, from Joe Goddard and Melle Brown on Saturday to Demi Riquísimo and Lau.ra on Sunday.

SATURDAY 30th May
13:30 - 15:30 - Fancy Shews!
15:30 - 17:00 - Adam Theo
17:00 - 18:30 - Melle Brown
18:30 - 20:00 - Joe Goddard

SUNDAY 31st May
13:30 - 15:30 - Liam Parsons
15:30 - 17:00 - Lau.ra
17:00 - 18:30 - Storm Mollinson
18:30 - 20:00 - Demi Riquísimo

18th June – 21st June 2026

Seaclose Park, Newport Isle of Wight

One of UK’s most iconic festivals, the Isle of Wight festival has hosted legendary artists and unforgettable performances for decades.

Set against the backdrop of the island’s summer atmosphere, the festival blends major headline acts with laid back coastal energy.

23th July – 26th July 2026

Hill Farm, Oxfordshire

Truck festival is known for it’s independent spirit, welcoming atmosphere and carefully curated line-ups of established and emerging artists. 

Truck festival has become a favourite for music lovers looking for an authentic summer weekend. Think great music, open fields and the kind of festival memories that last long after summer ends..

1st August – 2nd August 2026

Preston park, Brighton

Brighton Pride is one of the UK’s biggest and most celebrated Pride events, bringing together music, creativity, community and self-expression across an unforgettable weekend by the sea. 

The festival atmosphere extends across the city, with performances, celebrations and vibrant energy everywhere you go. 

30th July – 2nd August 2026

Cornbury Park, Oxfordshire

Set within beautiful woodland and lakeside surroundings, Wilderness festival blends music, creativity and nature into a uniquely immersive experience. 

It’s a festival designed for curiosity, connection and discovery.

27th August – 30th August 2026

Lincolnshire

Hidden deep within an woodland village, Lost Village is one of the UK’s most immersive and visually distinctive festivals. 

Combining electronic music, art, theatre, food and exploration, the festival creates a world that feels completely separate from everyday life.

From hidden stages to unexpected discoveries around every corner, Lost Village is built for those who love adventure, creativity and unforgettable experiences

Personalise your IQOS and VEEV devices for free

Visit one of our stands to get our device personalised for free.

REMIX YOUR SUMMER

Meet the IQOS ILUMA i REMIX Limited Edition - our new summer music festival inspired limited edition device. Pick it up at any festival this season and unlock an exclusive gift with every purchase.

Not heading to a festival? Don't miss out. Join IQOS CLUB and be first to know when REMIX drops on iqos.com.

JOIN IQOS CLUB

 

Are you festival ready? 

Discover our range today and get started with IQOS

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