Feel the festival spirit with IQOS.

IQOS is one of the official nicotine partners at some of the UK's most exciting festivals. From electrifying music performances to discovering your new favourite artist, these festivals are packed with unforgettable moments. Stay tuned for updates and join us in celebrating the best of UK's festival culture!

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Lytham Festival

2025 will see five nights of live music light up Lytham Green once again. This tranquil beauty spot is normally reserved for dog walkers and kite flyers but for one week each summer it is transformed into a buzzing live music hub as artists from across the globe perform to crowds of up to 25,000 people a night.

Wireless

Wireless Festival is a music festival that focuses on hip-hop, grime, and R&B, with both international headliners and emerging talent. It's known for its diverse lineup, high production value, and accessible facilities. The festival has been a major event in London for over a decade, with previous locations including Hyde Park and Finsbury Park.

Latitude

Latitude is a celebrated music and arts festival set in the picturesque grounds of Henham Park in Suffolk. For four days each July, we create a wealth of music, comedy, theatre, poetry, dance, literature, wellness, food and a huge programme.

Craft Beer

A celebration of beer and brewing, has been running since 2013. They describe themselves as creating and running live events that celebrate beer and brewing culture. Their mission is to make beer a part of popular culture, turning drinkers into fans and ensuring great beer is widely available.

Boardmasters

A large surf and music festival held in Newquay, Cornwall, UK, known for its surfing competitions, live music, and beach lifestyle. It's split across two main sites: Fistral Beach for the surf and Watergate Bay for the music. The festival attracts a large crowd, with over 150,000 attendees last year. It's also recognized for its commitment to the local community through initiatives like the Boardmasters Foundation.