IQOS Price Guide

By Samuel Lawrence


Many smokers looking for better alternatives to smoking wonder, how much does IQOS cost? Read below to learn about IQOS device price and features.


How much does IQOS cost?


The IQOS 3 DUO costs £39 with two packs of HEETS, each pack containing 20 tobacco sticks.

Key features:

  • Can be used twice consecutively between charges in the pocket charger.
  • Our most advanced IQOS model to date.
  • Available in five colours.
  • Pocket charger lasts 20 sessions between charges.

You can buy the IQOS 3 DUO here.

Or for £10 upfront, you can try the IQOS 3 DUO for 14 days. If after the trial you decide that IQOS is right for you, simply pay £39 to keep your device. Or alternatively you can return the device and incur no further charge.

The IQOS device is made with advanced technology and the finest materials. This means that it will provide the taste experience with our patented heating blade.


How much do HEETS cost?

HEETS are specially designed tobacco sticks intended for exclusive use with IQOS devices, containing real tobacco – not liquids. Advanced HeatControl technology in the IQOS Holder heats the tobacco in HEETS to a controlled temperature which releases vapour instead of smoke. In so doing, IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*


Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.


At £5 RRP per pack of 20 tobacco sticks, HEETS are less than half the price of an average pack of cigarettes.** You can find out more about HEETS prices here.


*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

**Assumes average price of cigarettes at £10.77 per pack. Source: ONS dataset. Average price – Cigarettes 20 king size filter, 2019.

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Learn about heated tobacco
Learn about heated tobacco

What is heated tobacco?

Try IQOS for £10
Try IQOS for £10

Try now for 14 days

Discover the benefits of IQOS
Discover the benefits of IQOS

Why switch to IQOS?