Satisfying taste. No smoke or ash.
Join over 24.4 million* IQOS users globally who have completely quit cigarettes.
Join over 24.4 million* IQOS users globally who have completely quit cigarettes.
What is IQOS?
New: Multibuy – Save up to 10% on TEREA/DELIA/LEVIA
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What is IQOS?
IQOS works with a range of heated tobacco products and zero tobacco products, designed to provide a satisfying experience without ash, smoke and less smell than cigarettes.
No smoke. No ash. Less smell.1
Doesn’t leave stain on fingers.
Better choice than continued smoking.2
Important Information: IQOS is not risk-free.
How does IQOS work?
Using IQOS is simple and intuitive.
Just charge your IQOS, insert a TEREA, DELIA or LEVIA zero tobacco stick and start using it once your device indicates it's ready.
Watch the video to learn more about how IQOS works.
New to IQOS? Take our quiz for personalised guidance
Ready to start your smoke-free journey with IQOS?
Swipe to compare the IQOS ILUMA range to see which device is right for you.
Compare the IQOS ILUMA range to see which device is right for you.
Experience IQOS today – you can change your mind later.
Buy directly on IQOS.com for a range of flexible payment options, including credit/debit card and the option to pay in 30 days or pay in 3 with PayPal or Klarna. Our Money back guarantee covers your devices for 30 days, whether opened or not.
Flexible
Payment option
30 Day Money-Back
Guarantee for all IQOS devices3
Extended 2-year warranty
For all registered devices
Discover IQOS heated nicotine sticks
Explore a wide range of tobacco and zero tobacco sticks, for use only with IQOS ILUMA devices.
LEVIA: Tobacco-Free
LEVIA zero tobacco nicotine sticks deliver a fresh flavour sensation without
liquid or smoke. From £4.50 per pack (20 sticks) when you buy 2+ bundles.
TEREA:
Refined Tobacco
Discover uniquely crafted flavours, from classic and menthol tobacco to capsule flavours. From £6.30 per pack (20 sticks) when you buy 2+ bundles.
DELIA:
Classic Tobacco
DELIA delivers a more classic tobacco taste for a cigarette-like satisfaction. From £5.40 per pack (20 sticks) when you buy 2+ bundles.
Lowest price per pack shown applies when the maximum discount is unlocked. T&Cs apply.
"Since I switched to IQOS, I'm coughing less and as a singer that feels great. I wish I'd switched earlier."
Real adult consumer who was rewarded for her participation in this campaign.
Discover our full range of smoke-free products.
We also offer Nicotine Pouches and Vaping Products.
What's in the IQOS Curiosity Garden?
Pop in to explore immersive experiences, enjoy music at our Curiosity Garden stage, discover new flavours and personalise your IQOS device. It’s all about music, creativity and real connection.
IQOS ILUMA i news and blog.
1 - Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022.
2 - Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
*PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco stick represent at least 70% of their past 7-day heated tobacco consumption.
3 - Our Money back guarantee covers your devices for 30 days, opened or not. If you need to return sticks, you can return them within 14 days for a full refund if they are unopened. Opened products are not refundable. Returns are free. Once we receive and inspect the returned items, we’ll process a full refund to your original payment method. Please allow up to 10 working days after we receive your return for the refund to be processed.