Your moment.

Free from smoke,
full of taste.

Discover our products

Our full range of smoke-free products.

Discover our smoke-free alternatives with no smoke, no ash and less smell.

Smoke-free alternatives to cigarettes

Discover our flavourful alternatives to cigarettes with no smoke, no ash and no cigarette smoke smell.

Heat-not-burn Devices

IQOS heats real tobacco or tobacco-free sticks with flavour producing no ash, no smoke and less smell than cigarettes.

Vaping

VEEV One is a premium, pocket-sized rechargable vape, providing consistent taste and high-quality flavour.

Nicotine Pouches

Smoke-free, tobacco-free and device-free nicotine pouches for moments without bothering other.

IQOS heating devices.

IQOS heats tobacco or tobacco-free sticks to provide a satisfying nicotine experience.

Advanced technology.
Sophisticated style.

	Fewer harmful chemicals compared to cigarettes*
	Save up to £3,400**.
	Real tobacco taste and satisfaction.

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Discover IQOS

Premium VEEV vapes.

Experience a flavourful vaping experience.

Stylish, compact
e-cigarettes

A range of vibrant e-liquid flavours and compact, stylish vapes. VEEV ONE offers you a premium experience and a variety of flavours.

	A variety of rich and vibrant flavours, made with high-quality ingredients.
	E-liquid delivers up to 2000** puffs per pack of 2 pods.
	Emitting on average 99% lower levels of harmful chemicals compared to cigarettes.*

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Important information:

This does not necessarily equal a 99% reduction in risk. VEEV is not risk-free..

* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine.

**Based on a puff duration of 1 second. May vary depending on individual usage patterns.