Stellar blue IQOS 3 DUO holder and charger in businessman's hand with HEETS stick inserted

The science and research behind IQOS.

The innovation behind a better choice than continuing to smoke.

Tested to the highest standards.

IQOS has gone through robust scientific assessments involving thousands of participants.

The evidence shows that, while using IQOS is not risk free, switching completely to IQOS presents less risk to your health than continuing to smoke.*

Important information: IQOS is not risk free. It delivers nicotine, which is addictive.

*Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

Brilliant gold IQOS 3 DUO holder with HEETS stick and charger in hand

Man's hands holding brilliant gold IQOS 3 DUO holder and charger

Cigarettes produce tar, IQOS doesn’t.

“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**

Important information: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive.

*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.

**Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

Representation of three filters, one pristine and the two others contaminated

A better choice.

IQOS has gone through dozens of clinical and real-world studies to assess the impact of heated tobacco. The results clearly demonstrate that switching completely to IQOS presents less risk to your health than continuing to smoke.*

Buy for £39

Important information: IQOS is not risk free. It delivers nicotine, which is addictive.

*Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

Leading the way.

Following a decade of expert scientific research and huge financial investment, IQOS can now offer smokers who don’t quit a better alternative. One that delivers cigarette-like satisfaction*, by using real tobacco that’s heated, not burnt.

*Source: 3-month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

The science and research behind IQOS.

Tested to the highest standards.

Cigarettes produce tar, IQOS doesn’t.

A better choice.

Leading the way.

IQOS

Try IQOS for £10

Buy IQOS for £39