The science and research behind IQOS.
The innovation behind a better choice than continuing to smoke.
The innovation behind a better choice than continuing to smoke.
IQOS has gone through robust scientific assessments involving thousands of participants.
The evidence shows that, while using IQOS is not risk free, switching completely to IQOS presents less risk to your health than continuing to smoke.*
Important information: IQOS is not risk free. It delivers nicotine, which is addictive.
*Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**
Important information: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive.
*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.
**Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
IQOS has gone through dozens of clinical and real-world studies to assess the impact of heated tobacco. The results clearly demonstrate that switching completely to IQOS presents less risk to your health than continuing to smoke.*
Important information: IQOS is not risk free. It delivers nicotine, which is addictive.
*Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Following a decade of expert scientific research and huge financial investment, IQOS can now offer smokers who don’t quit a better alternative. One that delivers cigarette-like satisfaction*, by using real tobacco that’s heated, not burnt.
*Source: 3-month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).