*Claim compares the 12-month average cost of smoking 20 cigarettes per day and 20 HEETS per day. HEETS RRP is £5/pack of 20. Average cost of 20 cigarettes with king size filter is currently £12.72 (ONS data September 2022). Calculation includes upfront cost of IQOS Starter Kit.
Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products
Sorry! This website is intended only for users of nicotine or tobacco products who are over 18.
This website is restricted to adults in the United Kingdom who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk-free. They contain nicotine, which is addictive. Only for use by adults. Please visit Important Information page for further risk information.
Country redirect
Please note this site is intended for United Kingdom. In order to ensure compliance with local legal requirement, we need to redirect you to your country of origin.
