IQOS Pop-Up Events 2026: Find Our Exclusive Experience Coming to a City Near You

Discover, Try, and Explore the World of IQOS Like Never Before.

Are you ready to meet IQOS in person? We're hitting the road in 2026 with a series of exclusive, limited-time pop-up events across the UK for adult consumers. Designed for both the curious newcomer and the seasoned connoisseur, these immersive spaces offer a unique opportunity to engage directly with the IQOS brand, explore our latest innovations, and access special offers you won't find anywhere else.

Step inside and experience the future of smoking alternatives in a welcoming, expert-led environment. Find out when we'll be in your city and what exciting activities await you.

Your Invitation to the 2026 IQOS Pop-Ups

Our pop-ups are more than just a store; they're a destination. We're bringing the core of the IQOS experience directly to key locations, making it easier than ever to see, feel, and understand what makes IQOS a leading choice for adults seeking an alternative to continued smoking.

Here’s what you can look forward to when you visit:

  • Guided Trials of IQOS: Curious about how IQOS works? Our knowledgeable ambassadors will provide a personalised, guided trial in a relaxed setting. It’s the perfect way to ask questions and experience the product firsthand.
  • Explore Our Full Range: Get up close with the latest IQOS devices, alongside our full selection of TEREA heated tobacco sticks and VEEV consumables.
  • Exclusive Pop-Up Offers: Visitors to our pop-up events will have access to special promotions and offers available only for a limited time at these locations.
  • Complimentary ZYN Samples: Interested in our nicotine pouches? Eligible consumers can receive a free sample of ZYN to try.
  • Expert Conversations: Our team is there to provide insights, answer your questions, and help you find the product that’s right for you.

2026 Pop-Up Locations & Dates

Mark your calendars! Here are the first confirmed cities and dates for our 2026 tour. We’ll be announcing more locations soon, so watch this space!

📍 IQOS Pop-Up at Westfield London

  • Dates: 19th January – 29th March 2026
  • Address: Ariel Way, W12 7SL, Shepherd's Bush, London
  • Precise Pop-Up Spot: ///cubes.turkey.shiny (What3words)

📍 IQOS Pop-Up at Merry Hill, Birmingham

  • Dates: 22nd January – 4th March 2026
  • Address: Merry Hill, Brierley Hill, West Midlands, DY5 1QX
  • Precise Pop-Up Spot: ///down.nearly.discrepancy (What3words)

📍 IQOS Pop-Up at Spinningfields, Manchester

  • Dates: 23rd January – 19th March 2026
  • Address: Crown Square, Manchester, M3 3EB
  • Precise Pop-Up Spot: ///loud.renew.whites (What3words)

📍IQOS Pop-Up The Liberty, Romford

  • Dates: 24th January - 12th April
  • Address: 11 Western Road, Romford, RM1 3RL
  • Precise Pop-Up Spot: ///usage.leads.suffice (What3words) 

MORE EXCITING LOCATIONS COMING SOON!

(Tip: Use the free What3words app to navigate directly to the entrance of our pop-up unit within these shopping destinations.)

Plan Your Visit Today

Don't miss out on this unique experience. Choose your nearest location from the list above, note the dates, and come and see us.

We are committed to providing a responsible experience for adults only. Please note that you must be 18 or over to enter the pop-up, purchase any products, or receive samples. We operate a strict Challenge 25 policy, so please bring valid ID with you. We can't wait to welcome you.

Smoke-free products are not risk free and provide nicotine, which is addictive. Please visit the Important Information page for additional risk information.