flavour sensation
without liquid or smoke
Buy any IQOS ILUMA i Starter Kit for a chance to win 1 of 5 Electric Dreams.*
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What is IQOS?
New: LEVIA - Discover the
new range
What are Electric Dreams?
What is IQOS?
IQOS works with a range of heated tobacco products and zero tobacco products, designed to provide a satisfying experience without ash, smoke and less smell than cigarettes.
No smoke. No ash. Less smell.1
Doesn’t leave stain on fingers.
Better choice than continued smoking.2
Important Information: IQOS is not risk-free.
How does IQOS work?
Using IQOS is simple and intuitive.
Just charge your IQOS, insert a TEREA, DELIA or LEVIA zero tobacco stick and start using it once your device indicates it's ready.
Watch the video to learn more about how IQOS works.
New to IQOS? Take our quiz for personalised guidance
Ready to start your
smoke-free journey with IQOS?
Compare the IQOS ILUMA range to see which device is right for you.
IQOS ILUMA i ONE
Our entry-level best-value device.
£15.00
IQOS ILUMA i
Familiar design. Enhanced experience.
£59.00
IQOS ILUMA i PRIME
Most refined and advanced.
£89.00
Discover IQOS heated nicotine sticks
Explore a wide range of tobacco and zero tobacco sticks, for use only with IQOS ILUMA devices.
LEVIA: Tobacco-Free
LEVIA offers fresh flavour sensation without
liquid or smoke for £5 per pack.
TEREA: Refined Tobacco
Discover a wide range of TEREA flavours.
Classic Tobacco & Menthol for £7 per pack.
DELIA: Classic Tobacco
DELIA delivers classic tobacco taste with cigarette-like satisfaction for £6 per pack.
"Since I switched to IQOS, I'm coughing less and as a singer that feels great. I wish I'd switched earlier."
Real adult consumer who was rewarded for their participation in this campaign.
Discover our full range of smoke-free products.
We also offer Nicotine Pouches and Vaping Products.
*Price draw valid from 1 April to 31 May 2026 on IQOS.com and in the IQOS Stores. For full Terms & Conditions visit iqos.com/dreams.html
1 - Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022.
2 - Based on the totality of evidence available for IQOS in comparison with continuing to smoke.