Our ambition
to recycle
IQOS devices

We want to play our role in reducing waste of used devices and our device return and recycling initiatives are a part of this plan. ​

It all starts when you bring back your used IQOS device to us. We will recycle it into something new or will recover the energy from its materials.​

Together we can make a difference.

Hands with gloves handling old batteries to be recycled

Heard of

E-waste is electronic waste. Anything with a plug, cord, or electronic component including  your IQOS device. ​

So, when you return your old IQOS device to us for recycling, you help to reduce e-waste.

How we recycle our devices

Red, gold and blue IQOS device
Red, gold and blue IQOS device
IQOS devices in different colors in a store drawer

Our impact so far

We're working towards increasing the number of used IQOS devices that get recycled. ​

In 2020, 48% of our IQOS markets were covered under our recycling programme and we’ll continue to roll this out.​

You can play your part by returning your old IQOS device and we'll take care of the rest.

Making the difference. Together.

Woman in a workshop with lamps and IQOS device her right hand

Extend the life of your device​

From taking care of your IQOS through to returning products for reuse and recycling, we can all play our part.

Learn more

Man putting old device to box

Give your IQOS a second chance 

Do you have an old device that you’re not using? Bring it back to us, we’ll do the rest.​

See how

Male and female couple walking and smiling as he carries a metal chair

The Power of Together

Discover all the easy ways to return your used products for refreshing or recycling.  Bring them along, we'll take it further.

Learn more