Our ambition

to recycle

IQOS devices

We want to play our role in reducing waste of used devices and our device return and recycling initiatives are a part of this plan. ​

It all starts when you bring back your used IQOS device to us. We will recycle it into something new or will recover the energy from its materials.​

Together we can make a difference.

Hands with gloves handling old batteries to be recycled.

Heard of

E-waste is electronic waste. Anything with a plug, cord, or electronic component including  your IQOS device. ​

So, when you return your old IQOS device to us for recycling, you help to reduce e-waste.

How we recycle our devices

Red, gold and blue IQOS device.
Red, gold and blue IQOS device.
A woman sorts IQOS devices on a sorting line.

Our impact so far

We're working towards increasing the number of used IQOS devices that get recycled. ​

In 2021, 63% of devices sold worldwide were included in our recycling program, and that figure continues to rise.

You can join in too, since the Czech and Slovak markets were added to the device recycling program in 2021 – all you have to do is bring any IQOS that you no longer use to one of our stores.

Making the difference. Together.

Woman in a workshop with lamps and IQOS device her right hand

Extend the life of your device

From taking care of your IQOS through to returning products for reuse and recycling, we can all play our part.

Learn more

Man returning our used consumables for recycling in a IQOS store.

Help us recycle

Bring in used TEREA, HEETS, Fiit or VEEV pods to give them a new life. IQOS believes in a sustainable future.

See how

Male and female couple walking and smiling as he carries a metal chair

The Power of Together

Discover all the easy ways to return your used products for refreshing or recycling.  Bring them along, we'll take it further.

Learn more